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With advent of technology and advancement of information dissemination, the world of news and entertainment now is powered by the web. The career option in Digital Media is a new concept that is slowly building up. It is a fast growing and expanding avenue that has endless opportunities.
It is important to understand that a digital media specialist makes use of design skills and technology to design and produce that is used in and video games even in audio animation and special effects.
An aspirant can get entry level jobs with a bachelor or certificate program in digital media that few colleges offer. A bachelor degree can be obtained in any stream but it is important that the aspirants has excellent computer skills, dealing with troubleshooting and knows to work with various software used in digital media firms and studios. Knowledge of Flash, InDesign and Dreamweaver is a must for grooming a good career in this field.
The digital media or interactive media is basically a brand new job or career opening where a professional uses technological interface along with that is designed to inform and attract viewers to a digital platform. It is about creating informative and interesting methods to disseminate news or views or movies.
Various areas where profession are trained and gain expertise include gaming, digital management, mobile/wireless technology, social media platform as well as video and audio platforms.
Since the course is relatively new and upcoming colleges and universities are integrating the digital media educational modules in master and bachelors programs in mass communication courses, MBA with specialisation in digital marketing or in animation schools that train in gaming and visual media.
Some of the well known educational institutes offering digital media programs are Internet & Mobile Institute(Bangalore), Webnext Solutions(Lucknow), Google Digital Marketing Course, Digital Academy India and Edukart (distance learning). There is Digital Vidya which was Asias leading Digital Marketing training company and it was foremost to start on Social Media Marketing course series in India.
Even NIIT in association with Digital Marketing Institute (DMI), Ireland provides a Certificate in Digital Marketing program for students as well as Professional Diploma in Digital Marketing for graduates and working professionals.
Most courses are designed by experts from well-known companies like Google, Yahoo, Microsoft and NIIT. These experts include all those modules that are needed to be learnt and also upgrade the courses based on the changes prevailing in the market or are expected to roll on in future.
Those who pass the courses can be employed for positions like web analytics, social media managers or campaign strategists, or optimisation, e-commerce portals, product marketing of virtual products. The scope to have independent career is wide since many after being trained can start work in gaming, and social media marketing to web related services. With adequate experience and financial backup one can start individual ventures of design studios and management firm. They can also become SEO experts offering various digital marketing planning and implementation work.
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