Twitter Jobs

In this conversation with former client, Erin Dysart we discuss how she used Twitter to change careers, build a network in a new sector and ultimately find a job.

Using Twitter to elevate your career is one of my favorite topics so I was very excited to have this conversation about how someone successfully applied this work and excelled in using social media to make a career shift.

hi everyone i’m jessica williams and i’m here today with my friend and former client Aaron died sorry Aaron recently came to me with great news that she had successfully transitioned into a new career and Aaron why don’t you tell everybody a little bit about your background and where you were when he first came to me for coaching okay sure let’s see where I was my first came to you I guess that was about a year ago at the time i was i was living overseas and preparing for returning to work after a parenting break of five years and i was planning to return to work it was about five or so months after we first spoke that i would even be able to go back to work and my previous work had been in international education managing scholarship programs but as i was returning to the US returning to portland and returning to work i decided that i wanted to shift toward grant making and philanthropy so some of those sort of same skills but in a different industry mmhmm yeah yeah I remember that and we were skyping and you’re in Taiwan and you’re gonna beat Portland and just kind of start everything over yes turning to Portland I had lived there previously for eight years so had a network but I wasn’t able to physically be there and have the coffee meetings and have the conversations and stuff so yeah it’s just trying to figure out how to get going from afar on that much transition mmhmm yeah and I remember attending giving you a lay of the land and saying hey I think Twitter might be a really great way to start building a network here at least tapping into what’s going on and so when you came to me and said hey Jess I got this great new job and I just want to let you know that actually Twitter was really influential and helping me a job I was really excited so as you know I tell this to all of my clients I teach this a lot but oftentimes people are a little afraid of Twitter it’s a little overwhelming and I remember you kind of being like I don’t know I kind of have a Twitter yeah yeah so can you talk a little bit about kind of how you started using Twitter and how it was effective for you and this in this job search sure well I um when I first got started based on your advice thank you so much it was I was using it primarily as a learning tool because again I was trying to shift industries and I had a little bit of a sense of what was happening if we have to be in grant making but I had so so so much to learn so I decided to I sort of started with finding industry associations thought leaders and sort of following a few patients and people at first find out what they’re talking about what conversations are happening what are the key issues trends because I know something else that you advise me was to really start to learn what’s the vocabulary in that industry how do people talk about the work that they do and that was something I was able to absorb pretty quickly from Twitter so finding those thought leaders and then branching out from there following who they follow and just led me sort of into led me to so many resources online that I just probably wouldn’t have found otherwise because i found i learned pretty quickly that it wasn’t so much the actual tweet itself you know the hundred and forty characters that really taught me a lot but everybody was linking to their really way team Ed content so all these industry associations were linking to their their reports their conference proceedings there you know videos online even that they had I found a lot of links to free free training webinars that I could attend so it was good some again from grant making specific sort of industry knowledge and then other things that were like that nonprofit communication and so just it was just a wealth of resources that I could tap into that way oh cool ok so let’s talk about the webinars because you know I tell clients a lot hey there are organizations that will have you know trainings and seminars and brown bag lunches that you can go to and you can start learning about what they’re doing and connecting with people with that organization so you actually found that was true oh yeah tons and again that was so valuable to me because I couldn’t you know it I wasn’t even in the States so I couldn’t sit in a chair and be in these meetings so yeah I found tons of again a lot of so my experience was that like industry associations that were publishing a report then they would kind of do a public campaign around that including a webinar and actually then there were there were a lot that i was attending live while it was happening and then plenty that they had posted you know previously recorded from previous reports so i was able to watch those at you know any hour of the day and so yeah a lot about their you know current research reports that they’re publishing cool so in that way you were learning a lot about the industry and that organization and kind of guest belief systems within this week ok and again the sort of the vocabulary how people in that industry are talking and moving and connecting ok very cool and how was that experience when you first kind of started doing that on Twitter what what did that feel like for you well there I think we’ve probably all heard the sort of fire hose metaphor for what Twitter can feel like it’s just like what’s this huge it’s just this whole world of content at first it was a little intimidating but again I found it if it just picked a couple of thought leaders to start following at first then it was um you know you’re only following who you choose to follow so that bends it down pretty quickly so i don’t know i guess it was pretty easy to learn the norms and figure out who i wanted to follow and I could start using lists to organize and to keep myself and keep myself a little bit organized on Twitter yeah ok so that leads me to two other questions one how did you find the people the thought leaders where were they hanging out and you were able to like say I want to follow that person well so in my case it was just it’s not too hard to you know try a few words in Google to find the industry associations and then really once I found once so in my case like the Center for effective philanthropy for example and they have a pretty robust on Twitter presence go in to see who’s following them and importantly who are they following mmm all of them or follow the ones that seem to be larger organizations and it’s you know you pretty quickly notice patterns of important that are either tweeting each other or seem to appear on everybody’s list or something like that so it was even if you’re starting from complete scratch you can probably string together a few words and Google to figure out who’s a big organization to follow okay no most people I’m sure can identify a couple of organizations to start with and then whoever they’re following and from there it’s just like a web like yes everywhere yes it’s some of the people who work at those organizations and have their own presence and who other people that they’re following it’s just like SH wits it fans out very quickly Yeah right and then my second question was you talk about list and how you use that so can you expand on that a little bit more I’m sure well I found I was so of course I was trying to get the late the industry but I also wanted to look at Portland specifically so i started as soon as I would find an organization that was on Twitter I wanted to were they sort of a National Association okay where they Portland their Portland in this nonprofit category that I’m interested or their Portland and this grant making category that I’m interested in or that’s um also industry news sources and not just associations but like a phone we have to be digest those sorts of things so I organize them into lists and that way if I wanted to just look at what’s happening nationally I could sort of click on my own list and look at all of that information or if I wanted to just quickly scan what’s happening with Portland people I could could do that decide something about that no that totally makes sense yeah that makes sense so um so you were able to kind of organize content so you weren’t overwhelmed when you went on Twitter you could just look at certain people’s feeds based on your rights that you had built mmhmm yeah exactly exactly and we’re hashtags helpful to you at all as you yep I state yeah that’s again when it that’s sort of part of the learning the vocabulary if you will of what’s happening you can also see the hashtags that seem to be significant or important yeah so I could I guess just searching a hashtag mm hmm see again who else is talking about hashtag nonprofits yeah okay cool and then kind of my last question is you know you mentioned how you were following thought leaders and and when we had coffee a few years ago you said that you were engaging so you were retweeting and filling and kind of your goal around doing that and how what the outcome was for you sure and well I when I started using Twitter again I was using it more like as an educational tool but then because I wasn’t doing a lot of tweeting myself I was sort of listening and absorbing for a while but then I am so I never had a goal of sort of increasing my audience like having a lot of followers myself but I did want to be able to use Twitter again because I was transitioning industries to sort of create this record of my own thoughts around things that are happening in that industry because I wasn’t otherwise reflected on my résumé or anything all this knowledge that I’ve been building up there was no place to show it really except on Twitter so I wanted to have some sort of intelligent relevance and tweets myself so I sorted I set a goal for myself not big just to have like one meaningful tweet a day you know not just a retweet of somebody else but like I read this article i digested it and here’s my key thought from it sort of meaningful tweets and again just to build up a record of engaging with the issues I guess of the in the industry and decides for the question yeah so that was that was part of that I guess that was my goal with what I was doing in terms of tweeting for my tweeting and then also of course organizations that I was interested in as target organizations in Portland that could potentially be employers certainly I was following them very closely liking their content right it was favorited when I started now it’s like they switched from the star to the heart or they did yeah about liking the content and retweeting what was you know seemed appropriate also did a little bit of tweeting directly at some organizations to say like oh this thing that’s happening nationally I notice it really reminds me of this thing you’re doing locally and then also I did a couple times of tweeting directly at the organization like oh hey I found this resource that might be useful to you or people in your work and you know in your network so trying to be sort of generous and adding value I guess in that way that’s great and did they respond did you ever oh yeah yeah there was a land had a lot of interactions with the target organization where I sort of where I have ended up and tweeting things of them retweeting their content than retweeting the things that I said about them so um yeah and I had that have been going on for you know for I think before six months or so by the time I even applied for a job there so I knew going in that at least as somebody in the organization my name would be recognizable because you know we had had all this interaction and then as it turned out when I ultimately I did have an interview and as I was leaving the office I just so happened to bump into the social media person who I recognized pictures are from online profiles and so introduce myself and we chatted and ended up hooking up on linkedin and started making coffee plants and stuff so and beside all the interaction there’s doing online just it really having that built up position to be well to be able to capitalize on opportunities that later presented themselves right like in person opportunity yeah like if ssin or you know after the interview I had when I said I thank you note I had this really relevant important article I felt like I could share that it sort of built on the conversation we had during the interview but I sort of had that TWP just be you know I haven’t found that through Twitter and yeah just part of my education via Twitter that’s so great well I’m I really appreciate you taking the time today to talk about her I know it’s um it is can be overwhelming for people and it really made me happy to hear that it was a successful tool helping you gonna get this new job I mean really yeah yeah thank you so much thanks for the advice happy to spend time yeah if you’ve enjoyed this video I invite you to check out my website at Jessica Jay consulting com where I offer career and leadership coaching for women who want to raise their value in the marketplace to achieve more money success and joy in their careers you.