so welcome everybody to the weekly Wednesday webinar so today we’re gonna be talking about Twitter there’s gonna be a Twitter bootcamp for recruiters in the next 30 minutes I promise I’ll try not to over run we are going to fly through lots of basic essentials up to some more advanced techniques in Twitter if you’ve never used Twitter to recruit before this is perfect for you if you’re using Twitter to recruit right now this is gonna be good for you as well because they’re gonna get a refresh of different best practice techniques hopefully brush up on your terminology and talk about how you should hopefully be getting the most out of Twitter as a recruiting tool so we’re gonna be tweeting it hashtag social tongue I will be saying hashtag a lot for the next 30 minutes hashtag webinar hashtag social talent so hashtag social time for next 30 minutes if you want to ask questions drop a comment query us retweet something you’re gonna make to use the hashtag social talent and we were expecting the most amount of Twitter activity ever because this is the Twitter webinar so please get online if you’re watching the recording of this you can still join us using the hashtag social talent in your tweet you don’t know what a hashtag is hang on we’re about to explain it to you so my name is Johnny Campbell you can reach me at social talent on Twitter or by snail mail email Johnny at social Tonko what do we do here at social talent we turn recruiters into black belts what’s a black belt someone who can use online technologies to source engage with talent find anyone they need and get them to work for their organizations our clients want to find out more about what we do check out social challenge Co our black belt program has 9 modules one of which is social networks another which is social sourcing so we’re gonna cover at parts of both of those modules here today to give you a preview of the type of content we normally cover except on the online platform we slow it right down so that you can understand what I’m saying we give you exercises and we take our time and you’ll be able to really kind of go back over it do the exercises do the quiz make sure you understand that but today a really fast sneak preview of some of that content so this is an online platform by the way that we deliver it through so hence your liking the videos it’s all video based similar to our webinars except in two to three minute bite sized chunks organized by topics and chapters to make it easy to jump back in whenever you need to are following a sequence and get your scores as well it’s also reason alized by the markets you recruit within on the text the sector you accrued for as well and tech sales marketing can see violence you get the idea okay so Twitter want to be doing so some Twitter stats first of all for you and then I’m gonna talk about some of the terminology and so because this really throws people off Twitter they’re afraid of the terminology because they don’t understand what DM hashtag follow all this stuff means so what kind of go through a quick run through of the top terminology and rules are pieces of advice around that as well well talk about how to use Twitter to market your jobs how to source I’m gonna cover one way in Indy tab then mention two other ways you can source on Twitter that are very effective start off slowly and the last but not least give you some ideas of employer branding on Twitter so that’s the lots of things that Twitter can be used for in recruitment context I’m gonna move my hands a lot because that’s what I do when I talk quite loudly and the guys here in the office absolutely hate it because it’s apparently a pain when you’re added in the video no big deal so let’s talk about some Twitter stats there are 200 million active users according to Twitter probably more than half a billion registered accounts but of those who log in at least once a month there’s about 200 million people that’s a pretty significant number Facebook gets about eight nine hundred million people logging in a month that’s pretty big Google+ claiming that about 350 million to sixty million people use the Google+ flat platform kind of a cheat in terms of Heather describing it but Twitter is very much a busy network the people on it love of the platform and they use it extensively so 1 billion tweets are sent every two and a half days so that’s a sixth of the that’s one tweet for every six people on the planet every two and a half days it’s it’s staggering around every two weeks there’s a tweet sent for every single person on this planet it’s an enormous amount of activity Twitter’s how people get news these days it’s how you you find out breaking news on some event piece of gossip whatever it might be these days if I want to know what’s happening I check Twitter if I see it on a website an hour later I think it’s old let alone on a newspaper the next day so we progressed from newspaper to wet websites with reporting and headlines to what happened two seconds ago and that’s what Twitter gives us if not a phenomenal platform probably most similar to the world wide web in terms of the way it’s changed people people’s consumption of media these days Facebook yeah it’s a social network but I had really change the way people consume content as much as twitter has twitter is more than just a social network it is a communication network it’s a way to communicate with others to share content to microblog and we’ll talk about that what thought what that means in a second so it’s for the relevant in your market well these are the top markets for Twitter globally top ten so the United States makes up about half of all Twitter users UK about 17% Australia Brazil Canada India next France Indonesia Iran and in a little Ireland probably the only list you’ll see Iran and Ireland together like that but we have a pretty high usage of Twitter here in Ireland as a percentage of total users so on the tiny speck in the world yet we’re the number 10 in terms of the percentage of Twitter users from each country so different countries have big Twitter usage if you want to know if your country uses Twitter extensively best way to do it I’m gonna jump off here is to jump into a website called alexa comm so alexa comm is a free website that allows you to look at top websites in different country it’s like com.Score have you guys used com. Score for anything okay you can look up alexa comm go to top sites without registering without paying without doing anything else top sites and then list them by country and then you can type in your country or pick it from the list and you’ll see where Twitter appears in that list so for example in Ireland when we scroll down here we look at Twitter and where it appears we see is the 8th most popular website in the country if we click on Twitter there we’ll see that globally it represents I think the 11th most popular website so if you’re on the top Twitter’s in the top 20 in your country it’s pretty popular and pretty widely used if it falls out of the top 20 it’s not there yet okay it’s gonna be there all over time so for your market already you’re recruiting for a new market it’s a good way of just checking hey should I be using Twitter is it popular in that area another great tip that was given to me by a Polish from Kelly Kelly are sorry from Ron Saad source right X Kelly is that you should basically use the top news source in a country so the top let’s say newspaper are a news channel in the country check if they’re on Twitter and check if they have tens hundreds of thousands or millions of followers and they’ve got a pretty decent following then Twitter is used in that country it’s another benchmark rather than just total usage so check the main news organization in that country if they’ve got a pretty busy Twitter account then the country’s pretty much using it okay it’s a nice way of find the light so what else can we carry about Twitter well what does it all mean what is micro blogging so micro blogging is blogging but smaller micro blogging what does that mean my blogging is writing some post on the web basically texts images whatever might be in some sort of format or you can push it out to the web so it’s like having all your website or facility to do that this is what social media is essentially micro blogging means doing that doing micro blogging is gonna be shorter versions of that so you don’t write blog posts you write posts that have a maximum of 160 characters 160 letters dots spaces dashes everything else so it’s short sentences so it’s a way of getting your opinion out there without going on and on like I tend to on 30 minute webinar so the equivalent of the average webinar being 30 minutes and we say it all in 10 seconds which we just can’t do and I certainly can’t do that’s what micro blogging is and Twitter is the biggest micro blogging platform in the world for doing that what does a handle so a handle is a username on Twitter so it’s at and then the username our Twitter comm /nu username so in our instance our handle is at social talent our username is social talent and our Twitter page is Twitter comm board slash social talent so what they call a username your Twitter address or handler all the same things right handle is just an internal name that’s used but typically you reference somebody else’s Twitter address as at and then their name what does it tweet well the tweet is the message it’s the update so just as you put a facebook status update or a Linked. In status update it’s a status update so to speak it’s a way of pushing out your content a way of microblogging that is your actual statement or link or whatever it might be it could be a photograph which don’t forget is just a link to a file that’s been uploaded to the web that’s a tweet what else hash tag hash tags confuse the heck out of people quite simply a hash tag is a way of organizing the data on Twitter it wasn’t created by Twitter themselves the original users started using it because nobody puts this hash of pants on in front of anything in normal everyday language so if you wanted to write a post that said I feel great today well that’s fantastic but if you basically wrote a new story on let’s say Linked. In you want to basically say well linked is the main part of this the main point of my tweet so you put a hashtag in front of Linked. In so that somebody can find that if they just search for an e hash Linked.
In message so they can group all of the different messages are bearing that topic so it’s like underlining a word in a sentence or bolding a word in the sentence you want to give that emphasis in your in your tweet so that people can then also find other tweets about the same topic because people don’t just consume the content that’s put out by people they follow on Twitter like you would on Facebook you search based on keywords or topics or for example you might watch a TV program they have a hashtag to the TV program our sports event has a hashtag nobody owns hashtags you don’t register you can just check and see if anyone’s using about putting anything any word with a hash in front of it onto Twitter and see are people using that for tweets if not there’s low usage go ahead and use it yourself that’s all the hashtag is but it’s a nice way for people to find content that could include your own jobs when they don’t have to be following you what’s I mentioned mentioned is somebody who mentions you on Twitter okay that’s an easy copy explanation but essentially it means that somebody writes a tweet and then puts your user name with an @ in front of it because you’ll get notified that that’s happened so you can make the give thanks to somebody or you can basically reference somebody and then the user who sees your tweak and go to that account directly from your tweet and the person you reference gets notified this is good practice if you’re reassuring someone else’s content or a blog or a quote that you mention them online if you’re mentioning a brand or a company you put their @ symbol in there that’s a mention on Twitter a DM is a direct message so most time you can communicate with somebody by miss mentioning them in a tweet what do you want to privately message them are directly message them that’s called a DM and in old Twitter you could put a DM colon and then your message and you put it to whoever will be the user name and that would send the direct messages these days you can just go to a user name click on the tweet and then drop down and you can send them a DM only if they follow you so you can’t direct message somebody who doesn’t follow you because they don’t know who you are that would be spamming but if they have followed you it’s kind of giving the you permission to then communicate personally to them with a direct message nobody sees that direct message apart from the receiver it’s quite private so DM is in private messaging with on within the Twitter platform an RT is a retweet retweet means I see some content I like it i retweeted i reshare with my network so there’s two ways to do this on twitter just to show you the new way in the o’ way on twitter we jump into an account my account here am i gonna find something that say on my homepage I can find the tweets of people that I follow are here I can find discover which I like to do because I follow quite a number of people so therefore I want to try and look at what’s trending within that network I can see what’s basically trending I see update from I da are known fact about doing business in our earth so I might want to retweet that so I click retweet and I just reach Aires at my network so the old retweet was I would take that copy it and put or T in front of it what you still can do and a lot of people do because they wanted to appear as their tweet whereas if you look at this tweet as it comes from me now you don’t see me we sharing it you just see David Scanlon so if you follow me you’ll see David Scanlon appear in your in your in your feed you might go I don’t follow David but you’ll see a note saying that social times retweeted that and that’s why you’ve seen it but I couldn’t just edit that and retweet it and put RT in front of it and the whole text will be there what it would look like it’s coming for me that’s the old way of doing it apart from Ortiz it’s expanded in terms of years other acronyms that people use people of acronyms one of the most popular is M or T so M or T is a modified retweet it means that I’m retweeting something else someone else’s tweet but I’m gonna add some text or take away some text from it so it’s not exactly as they put it where as technically speaking a retweet is verbatim a retweet of what they’ve said so M or T is used by some people private in public you can have a private account our public account private means that you can’t see my tweets yes you can tweet me but you can’t see my Outback content unless I Priya Priya pre approve you and public is where everyone else had only only idiots that private in my opinion do if you’re on Twitter you don’t get it you don’t get this it’s public sharing right and I’m gonna offend some of you with this and I’m sorry but I’m actually not sorry because I don’t believe in private on Twitter go use some other platform go instant message somebody in a private network Twitter is public it’s shareable that’s the whole point 99% of accounts are public if you have something that you don’t want to be seen by the public don’t put it on a social network goddammit okay you will be found by somebody somewhere that’s stupid so therefore don’t have put embarrassing things up there and make it public but if you do come across a candidate says it’s book acted someone’s protections or tweets they’re choosing not to make them public they don’t want to communicate with people that they don’t know so I wouldn’t even bother with them follower ratios a couple of years ago Twitter introduced this I can go follow people I gonna start following people right now and then getting their content in my feed I don’t need their permission to follow them but there is a limit once I hit 2,000 people that I’m following Twitter won’t let me follow anybody else unless I have a reasonably high number of people following me they don’t disclose with this ratio is and say it changes per person and changes depending how fast you’ve built your network eccentric sector but the idea is that you’re probably a spammer if you follow too many people with a people following you back so they like that box I’ve seen people that I’ve seen accounts where it needs to be two to one so therefore if you only follow a thousand you’re gonna get the 2,000 cap well you hit 1100 you can follow 200 more etc so that’s one of the most common ratios I’ve seen that you gotta have at least half that number to follow that number so you can only follow people and then follow new people that way but just remember you can’t just follow the world and have it all come in to you you are restricted to 2,000 users and so choose them wisely people used to follow everybody because the idea would be that they’d follow you back doesn’t work anymore don’t try it just put out good content don’t worry about the people following you and then use your name position where you tweet when you tweet something if you put if you mention a user if you put it at the very start of your tweet and then only the people who follow both of you see that in the newsfeed and then the person you’ve mentioned of course if you put their user name elsewhere in the tweet then everybody who follows you sees it I’m we’re gonna see this in play when we go to engage with the candidate we find one of the sourcing tools I’ll show you that around so Park that little bit confusing I’ll show you again in a few minutes so a lot of recruiters tweet their jobs so let me talk about tweeting your jobs if you’re gonna do this tweet at your jobs add some hashtags so hashtags again these are some of the more popular ones that are used and just random examples hash jobs the simplest one hash graduate jobs and then Ireland is a popular one call it hash job fairy so adding these will allow other users who are aware of the hash tag to just find those for example graduate jobs or if you do hash job fairy you know pretty much know they’re Irish jobs in this country so how do you find what hashtags to put down there well always use something like hash jobs but then if you’re not sure what’s trending in your area really simple way of doing this is do a search for something like engineering jobs London we’re on a search and see what else LS everybody else is using okay so have a look at some of their other hash the other hash tags you see people putting engineering job okay you’re putting in jobs so you have a look to your jobs London jobs so try and figure out is there a a hash sign you could P you back on that somebody might be aware of it might be using that to find their jobs and by the way this is what happens when you click on an engineering hashtag you see those results that contain that so it’s quite simple to do so you don’t remember if you’re gonna tweet your job site by default Twitter shows top results first which aren’t necessarily the ones in reverse chronological order so to get into the top here it’s a combination of how popular your account is so how many followers you have versus the part of people you follow how engaged your tweets typically are how many people retweet them share them mentioned you etc and then of course when you tweet it so you got to tweak within let’s say the last hour or two and have a popular account so you can’t just decide to get on the top result here unless someone goes to all but that’s unlikely you gotta have a pretty popular account have some authority one of the measures of authority that’s out there is clout there’s others like peer and Nixon and a few others that you can kind of use as a benchmark so try and find the hashtags and hashtags like the location that you’re recruiting within and the key skill like some of the ones we saw there that had hash London and hash engineering so people will look up different things to try and sort their search to be specific don’t forget people want specific jobs to try and use that wisely if you’re going to tweet your jobs don’t do it one by one automate the process we recommend either bullhorn reach or buffer app comm so to show you what the two of those do they add they have different functionality depending on your needs so bullhorn reaches a free product you register for it does many things one of which is posting your jobs so all you would do is go to the job section I’m bullhorns playing up a little bit today and you add your job here to refresh every time here and then you basically put a job title actually put the host back in there the details and then you can publish it you can put search terms like keywords in there I’m a bullhorn we’ll do is we’ll send that to your Facebook Linked.In and Twitter account or you can just pick one of those and it will keep reposting at every X days or hours depending on the you can see settings you put into it the idea being that you don’t need to manually repost that so that’s brilliant for keeping that in your network and you can just add all your your posts all at once there and then it will keep retweeting them repost them and again repost in the Facebook downside is that if I do this for 10 jobs right now my account just tweets out ten jobs are post trend jobs on Linked. In and then may do the same every X day can jobs which looks a bit spammy to anyone following you the other downside is unless you’re a paid user of bullhorn reach it has the bullhorn logo every time and shows the job as posted on bullhorn not on your own site so you could use something like buffer app so both wrap is a nice thing that allows you to find let’s say jobs Ireland and we find a job here so let me find a random job here say jobs that ie let’s find hotel job let’s find this domestic care assistant with buffer app I’m on the actual job I am advertising so it’s my own site or maybe the job board I’m not doing I don’t have a career site and we have the buffer app calm which we install which gives us this stack here at the top section here on Chrome well let me just install the buffer app here so we go to buffer app comm we’ll go find the Chrome extension so you need to go to apps and extras and this and you scroll down and find buffer for Chrome you install the Chrome extension there is a Firefox extension there’s nothing for internet explorer I don’t mean just in the buffer there’s nothing for internet explorer we said this many times on our webinars don’t be using Internet Explorer if you don’t have to in recruitment and your boss makes you go nag them until you can change that okay so you basically go in here you got buffer up here you’ll need to basically get your account authenticated but I said to see what happens is you click this little stack here it looks like the normal stack on Chrome it brings up this preview you’ll have signed in with your Twitter account for example authorize buffer to post on your behalf and then you basically put in your your your text to describe your job with whatever hashtags and you buffer it and buffer will then decide the time that it wants are things it should best post on your behalf so you can put ten jobs in at once but you won’t tweet ten in a row you’ll have one maybe in four hours time another tomorrow morning then one tomorrow afternoon one the next day next day so look it can drip freedom out throughout the week for you which is really really nice I didn’t give you the ability to keep rescheduling the same tweet if you’d like to but you have to change the text slightly because Twitter doesn’t allow you to write the same tweet exactly twice on your account but you can just change up the words and you should change out the words and a free account you can have up to 10 tweets buffer such a twin 10 messages so this also allows you to post on other social networks including your linkedin company page and your Google+ page it’s a really nice little tool and you’re going to buffer app and change the scheduling times and sessions and Linked. In will go at a different time to Google+ to Facebook it’s great so we like that too a whole lot for trying it and schedule your content so don’t try and do it all at once if you’re gonna post jobs do it that way some of the limitations um so when you’re recruiting and sourcing on on on on Twitter some of the limitations after you aware of are that when you the best way to find someone’s details is just looking at the keywords in their bio when they first set up an account but that bio only contains 600 160 characters so not 140 it’s 160 and someone’s gonna have to explain themselves what they do who they work for perhaps and what they’re interested in with a married to why they’re on Twitter all in 160 character box not a whole lot to work with so at fast you’re gonna get one key word maybe a one word or two words ah probably not employer so don’t expect to find the level of detail you’ll find on Linked. In or other social networks and Twitter because on the BIOS you just don’t get that the other challenge is that the location field because you want to find people close to where you’re recruiting for is also free text so if I’m looking for London it could be London comma United Kingdom comma u UK go b2c UK cover United Kingdom it could be a borough of London instead of writing London’s you have to think of all the different synonyms of the location and maybe the abbreviations as well to try and find them so for example in San Francisco you could have the Bay Area as opposed to San Francisco or San Fran there’s lots of different combinations don’t use Twitter itself to find people based on keywords in their bio when you try this for example putting in recruiter Dublin in the search box on Twitter and you should be able to filter by people on the left hand side here as you’ll see but the people that you find aren’t relevant they’re not recruiters in Dublin’s an animal pops up recruiting animal he’s not a recruiter in Dublin but whatever algorithm works and search it doesn’t search within the buyers so it doesn’t let you to sort them either and there’s no filtering of that it just doesn’t work property we recommend you use the site like followerwonk which is a free site we’ve mentioned in our webinars before you can register with your Twitter account and just log in to make sure you can use this property in the top right corner there it allows you to search Twitter BIOS by just clicking the search Twitter BIOS tab and then when you’re on the search Twitter BIOS there’s a more options button that you need to click to expand to get all the search elements there so when you’ve done that basically what you’re doing is adding keywords you expect to find in the BIOS in this text field and then the location area you can find by putting in keywords here so then when you’re ready just press do it it does support boolean so it doesn’t support traditional Beauty and so and or not actually don’t work here but as an alternative to and you just put space between words and I’ll turn on the doors use your pipe on your keyboard which is using shift backslash and then well if you’re using a non english keyboard it could be somewhere else though usually alt grip on one of your keys like a G or something and not users you have to slightly change your booty in there but quotes still work and so do brackets or parentheses they work fine to build them so let’s have a quick look and see what we’d find if we do this quick search here on followerwonk yes I know we’re going fast but bear with us and you can always watch the recording of this after the fact okay within followerwonk I go to search Twitter BIOS here so I can look at a developer or engineer or programmer or hacker I can put those in brackets and then I might put in something like Emily now let me put in Ruby okay I click more options I put in location and I put in Dublin or Ireland using my pipes there I’m pressed do it to try and run my search so I’m looking for one of four keywords in the bio plus the word Ruby and then one of two locations defined from and there we get people a nice orderly list who are developers our engineers our programmers or hackers who then also have the word Ruby and I could probably put in or a war instead of Ruby as well Ruby on Rails rails and a whole bunch of different combinations of synonyms again check our online training for synonym research and talk about our universal search method which helps you do that so that’s kind of as simple as followerwonk is and it’s a whole database of too limiting active users that’s more active users than linkedin house don’t forget that okay and usually find that response times are much faster on Twitter as well so when you get those results how to sort and prioritize them so these results you got to think about Twitter as a network where only the people relevant only people using the network are really relevant for you to reach out to there’s 500 million people on it 200 million people using it so active users typically tweet frequently and have followers so you can sort that by going to any of these columns for example the number of tweets they’ve sent and look at people who’ve tweet a lot or the amount of followers they have so they’ve large followers based and they’re probably quite active and how long they’ve been on Twitter so compare those two figures with how long they’ve been on Twitter try and find people who are active when you find someone who’s active and you can tweet any money you want you don’t need permission all you do is put out their user name and start typing whatever your tweet is but you’ve got to get into 140 characters including their user name so you’ll run out quite quickly the big advantage of Twitter is you can use the data about that they have in their profile but also the data in the tweets they’re sending to personalize it so personalizing this will give you better results so down pink talks about this concept as finding uncommon commonalities and is to savage human book published earlier this year you find uncommon commonalities people will connect with you it’s how you get people to respond to actually give you attention and the average response rate on Twitter is about three minutes versus three days on email or Linked. In tech speak is okay within here because you only have a hundred sixty characters to work with you’re gonna have to cram it in there and don’t forget you’re not trying to close the person down on your job in your first tweet you’re just trying to get their attention and start the conversation and don’t try and continue the conversation on Twitter try and move it offline as soon as possible into a conversation or whatever it might be by phone or a meeting okay and so typical tweet might be like this hi Holly or should I call you KC so I’m referencing the fact that she was tweeting about Game of Thrones there seriously don’t love your style read your blog I read your blog want to talk to you about a social media job interesting question mark perfect 140 character usage it will hopefully get her interested because they’re everything something personal it’s not just a spam mail bit of humor thrown in there as well I’m trying to find uncommon commonalities as a Game of Thrones fan as well and you press the tweet button simple as that tweet first follow second following people’s too passive it won’t get their attention tweet them then follow them because that allows them to DM you back they don’t have to reply in a public forum you can only DM people who follow you don’t the choice of Dima DMing our direct messaging a stranger you find them followerwonk so start that tweet with a username or handle because your followers won’t be alerted so I’m saying I Holly Fossett if you follow me on Twitter you won’t see that message although it is public because you have to be basically following me or Holly to get messages that begin with the username if you go to see my go to my Twitter comm for its I still to town page you will see that in an outbound mail it’s not our event we it’s not hidden it’s not private it’s just it’s removed from your feed unless you follow both of us if I was to say hi Holly foster though everyone who follows me would immediately be notified in their home feed that I’ve send that message so for a degree of privacy make sure to start your tweets with their username so I’m if you’re gonna basically tweet somebody they’re gonna look back and see who this person a tweeted me so make sure you’ve got a photograph and a complete bio on your account don’t dare ever tweet from an egg account there’s no wallpaper no background you need to have some sort of authority in there be personable in your approach it’s not Linked.
In it’s not all formal it’s a very different Network people don’t use Twitter to find jobs per se they use it for a multitude of reasons they don’t expect you at the recruiter being on there so be quite casual and have a casual photograph that’s all okay because the person on Twitter is probably tweeting about food Cocker e their their kids their favorite TV programs news who knows but probably not expecting your accrued to find them there so don’t upset them by being all formal or business on there the style of your tweets is important because the person will look and see what kind of a person is this what do they tweet about don’t just treat people about jobs if I see a stream of tweets from you two different news of it the same job I feel dirty about you tweeting me and I’m not likely to reply to you if I see that you tweet about Europe TV programs your work industry news and then once in a while you tweet to candidates every every four or five tweets I think people will trust that and be okay responding to you you need to mix up the content okay and again mixing that personal and professional well Craig Fischer had fish times refers to as professional content helps you promote trust we go through this quite a bit in our course in terms of personal branding building that authenticity and trust before you ever engage so sorce on Twitter isn’t just about I have following model followerwonk I can type words in you need to have some sort of reputation which only comes from using Twitter you kind of got to use this these these tools and get into them to know how it works and before I’m going to put employer branding I growth on a little bit too quickly don’t forget you can also use Twitter to find people I’m running at a time in two different ways online you can just look for people by what they’re what they’re tweeting about so if I look at people who are tweeting about github.com what does that mean well getup comm is a website where people will share and repositories of their open source code so if someone’s sharing their often open source code does that make them an open short source code developer probably if I put in c sharp not change page c sharp in there I’ll maybe get someone sharing stuff about c sharp with github and off you go so C++ lets say we probably work a lot better it’s not recognizing my my sharp there so C++ I get people tweeting at C++ who have shared github which probably makes them developers so for embeddable key value stores that needle levels and wrapper modules that’s as nerdy to get all it says is a computer programmer you wouldn’t have a clue a clue any programs about but now he I know he at least know C++ based on his tweets so you can look about what someone’s tweeting about and then imply their skills or job title and then you can go and say well if he’s tweeting about C++ all this all the time who are these people following him maybe I’ll dig into those followers and try and look through them and see how many of those are our developers because of each meter at C++ maybe they’re also C++ developers and somebody find people like Dennis we find people like Bill and we can then go through those rabbit holes to find loads more candidates Twitter’s endless in terms of what you can do with it to try and source and find candidates literally you could recruit on nothing else if you’re recruiting for tech media sales types jobs in a market that uses Twitter so try them and put our branding wise though you’re not in can’t win so as you’ll see here people will tweet and mention companies which is great for your employer branding so these companies here in Ireland Pay. Pal Accenture EA Sports have twitter twitter accounts so the media can find them individuals can find them if you’re at a conference you can thank them but you have my Intel’s Martin Curley here no one could find his Twitter account so he just gets Martin Kearney Martin doesn’t know that somebody liked his presentation and then Simon Giles from Accenture doesn’t know people like his presentation because it wasn’t easy for them to find his Twitter account and given that love and retweet it so you need to be in to win and again you look at here you’ve got different companies who were being treated but then companies who aren’t being tweeted so your top and blue egg employees and who speak in public events are unknown and your organization need to have Twitter cans so other Twitter users can reference them that gives you some love and employer branding and your company just needs to be on Twitter just so people could find the canned and reference you and if you get up publicly and speak or you tweet stuff I put in your blog put those Twitter accounts down there so people can easily reference you because retweeting that stuff and other people saying and Twitter gives you that free authentic employer branding of people sharing the love about you and you’ve also got National Public Radio and light in the u. s. friend of mine Lars Schmidt who this atlases Lars on Twitter he’s been a big proponent of getting this up and running for NPR and actual public radio employees are encouraged to tweet using that hashtag on Instagram on Twitter and say what they want and then when the employees our future employees come in for interview they’re told and they asked what the organizations like they say just check it out on Twitter our face our Instagram with this hashtag and you’ll see for yourself and you see their staff are tweeting with NPR life photographs of the workplace fun stuff they’re doing exciting stuff they get involved with which is amazing authentic genuine employer branding so triticum used for lots for sharing and then basically saying here’s our great stuff just go find the hashtag and that’s our amazing stuff just pick a hashtag put it out there and you could too can get your employer branding efforts up really quickly a low cost but amazingly effect I’m tired are you tired you wanna learn more you can try taking our training as I said Twitter forms a decent part of our online training part of a blackbelt program as well as Linked. In Facebook Google+ emailing searching job boards searching ATS is engaging with people sending good messages making great headphone calls it’s all there in our in our training it’s great it’s easy to follow much slower and easier than what I’m just trying to put you through in 30 minutes and God love your heads but check it at social Tonko next week we’ll be back to talk about Linked.
In in particular how do you get the best people first when you look on Linked.In because the normal search results don’t give you the best people first we’ll show you why and how to fix it I had to think of it sorting data especially large searches I mean anything above 20 people is a large search on Linked. In and how you can sort them to get the best people first registered social time code you’ll find out Naraku tools on our webinar section and it’s Wednesday October 2nd at 4 p. m. UK it’s 5:00 p. m.
Central Europe time 11 a.m. of you yeah I live on the East Coast United States at am Pacific other time zones we put them alive on within an hour of the beginning of a recording so it’s a 5 p. m. UK time and that’s dot com forward slash so shoot on this webinar and other webinars are all available there if you want to check them out otherwise tweet me on social channel if you like this webinar give it your feedback and we can know you’re on Twitter and at least using it and share your success stories of a group and success on Twitter we’re working to hear more about it until next week I’m Jonny Campbell we’ll see you soon. .