Joshua: We’re extremely lucky to have Hal and Sloane with us today. Hal has been a kind of jobseeker’s hero recently. The headlines about him goes something like this: How He Got a Job with Just One Tweet. And we’ll find out what else he did besides that pivotal tweet and there was indeed a lot leading up to that.
Joshua: Sorry, Sloane you mentioned something yesterday when we were chatting, which was that you felt like you really got to know the candidates, who they were personally long before you even got to meet them and that’s something unique, I think to social media. You didn’t have that experience with just the traditional resume.
we are extremely lucky to have how and Sloan with us today how has been a kind of job seekers hero recently a Robin Hood in the articles written about him and he’s been an msn and and some other well read blogs the headlines about hims go something like this yeah how he got a job with just one tweet well as we’re going to learn today this is kind of an exaggeration and like all of these things there was a lot more to his story then the articles had alluded to and we’ll find out what else he did be signs that besides that pivotal tweets and there was indeed a lot a lot leading up to that so in a large part of how success has been the fact that his hiring manager Sloan made Twitter the primary medium through which to evaluate candidates so there was last last webinar was a lot about Linked.In today we’re going to be focusing more on other mediums such as Twitter blogging and other creative outlets online and Sloan was lookin for someone who was creative energetic and who knew how to use Twitter as part of the job description so it really made a whole lot of sense for her to leverage the very tool that she required to have some kind of competency in so we’ll hear today how how use the combination of blogging online reputation management and creative design to stand out from a crowd and will also get Sloan’s perspective as his hiring manager about what she looks for in candidates and what was it exactly about house application that appealed to her throughout his hiring process and also I’ll jump in every once in a while to tie things back to the frameworks that I like to teach such as the three questions the reticular activating system but we’ll cover those in during the conversation as things get there so with that Sloan ladies first let’s start off with you what do you do with bfg communications and why did you use Twitter to hire someone sure well first off many things for for having me join your webinar today really excited to dig into some of the questions later in the session and a little bit of background on me and bfg as well I’ve been working with bfg for about three and a half years and bfg Communications is a full ad agency we’ve been really growing our interactive division a lot since I started here in fact the content department which I head up at the moment was about four years ago and really I think you know pfg has been kind of a cutting edge ad agency in that respect they realized early on that it was important to invest in social media and content marketing as well so it’s been a really exciting ride over the last couple years and we really started getting quite busy in the content Department over the last you know 9 to 12 months or so and so late in the summer early fall I had a need for a new staff member to join our team and I went to the head of the agency in our executive creative director and sat down with them and kind of started describing my ideal candidate and also really dug into the fact that you know it’s not a traditional job we decided we were looking for an assistant Content Manager non traditional type position I think of bfg is a pretty non traditional type agency so we didn’t want to take you know the traditional you know resume and cover letter approach and so what I decided to do and the heads of the agency we agreed with it and kind of let me run with it was to actually go to Twitter and and post this job and I wasn’t really sure you know in the beginning exactly what kind of response i was going to get it ended up being expressed positive we had a lot of interest and job and probably around 150 or so applications through twitter and really the reason that i went there there were really a couple i guess one is that the assistant content manager position really demanded someone who you know knows a whole lot about social media is you know very savvy with Twitter and some of the other tools that are out there and also just you know Twitter itself is a really interesting medium you know a lot of people who aren’t clear with it or who haven’t dug into it think of it as just a hundred and forty characters of text but there’s so much you can do with that 140 characters and its really sky’s the limit you know you can do everything from photos to video to you know whatever so I thought it would be an interesting way to to have someone introduce themselves to us and to really show us you know I we would consider them really be creative in their response and are the applications that we received really you know they ran the gamut and ultimately the application that Hal sent via Twitter was really caught my eye early on in our search and of course he ended up making it through our interview process and recently joined the team how’re you sorry stone you mentioned something yesterday when we were chatting in which was that you felt like you really got to know the candidates who they were personally long before you even got to meet them and that’s that’s something unique I think to social media you did not have that experience with just a traditional resume exactly it was it was really interesting meeting or even in the case of a couple of candidates you know we would skype for their interview if they were far away from me but it was interesting just in the sense that you know I could follow these people back on Twitter and see what they’re up to you in a daily basis the kinds of things that they’re thinking about you know maybe some of the more seemingly mundane things you know what movie they’re watching or whatever but helping a picture of someone’s personality and ultimately you know were i was looking for someone who you know wasn’t just qualified to do this job but was really would be a good cultural fit for the agency and someone that will hopefully be here for a long time and make this a you know a long stop of their career so it was very interesting and when I met these people it wasn’t for the first time it wasn’t always the you know the traditional first interview type questions because I felt like I did have a better sense of who most of these folks were because of Twitter definitely very cool and we’ll get back to the three questions of do I like you and what motivates you and can you do the job in just a minute but I want to give her a chance to introduce himself and let him tell his story it meanwhile for the center’s out there please use the side panel there for questions go ahead and ask your questions as we’re talking and then I will read them and feel them to our panelists today so go ahead and as questions pop into your mind go ahead and pop those in so welcome how and so wandering out what do you do for BFD it’s a non traditional role and in share with us what you did during your job search that really set you apart from everyone else okay sure I want to say thanks again just for having me i really appreciate you including me as a part of this panel so i’m very very happy about that joshua bfg what does an assistant content manager do well it’s kind of a fun job because it looks a little bit different every day and depending on what our client needs are but there are a couple things that do hold consist somewhat consistent on a daily weekly basis bfgs had a blog for about five years now and so I’m one of the contributors now to our external blog here at bfg in addition we also have an internal blog that is a kind of proprietary just for a lot of our field agents and internal members of the company and so I contribute to our internal blog as well kind of part and parcel with writing for these two blogs and this is the content manager does a lot of trend spotting and a lot of online research so part of the job is taking the pulse of what’s happening out you’re in social media and digital media really kind of in what’s going on in marketing and promotions all across the board and being able to speak to that whenever whenever called upon whether it’s for an internal company blog or whether it’s for a presentation to a client or compiling research for presentation decks and then also being a resource for brainstorming sessions when we tap creative and strategy for our clients what else do you want to know I talk to me about your job search that you were hired just recently weren’t you yeah it’s been about six or seven weeks ago okay what did you do during your search that really set you apart from yourself we all know that you’re the the one tweet you know job applicant what more was there to your story yeah I think multiple of finding its way into the realm of kind of like internet urbanist we gotta gotta sweet sargodha i was one sweet really i think my search and really the story starts about two years ago when i started freelancing and i was freelancing marketing and branding strategy and graphic design and so when i first started you know when you’re a freelancer you’re really kind of always on the job hunt whether it’s for a long term gig or short term clients you’re really always looking for jobs and so i think it began first with my blog and my blog really just became kind of my own platform to call out things that I thought were important within the industry whether online or offline marketing and promotions it was placed to kind of showcase where my head was at I worked out of my house saying I didn’t have the luxury of having an office or people to collaborate with so when I go out and meet people socially and you hand them a business card having that blog on your website to be able to go to allows them to dive deeper into who you are the innocence of your perspective on advertising on marketing on media and really get a better handle of kind of what’s your capabilities or your perspective is I started blogging I guess it’s been almost two and a half years ago I jumped on Twitter I guess I jumped on Twitter it would have been early two thousand eight so I was maybe six or eight months behind the curve I wouldn’t say I was an immediate earlier adopter but I’d like to go on record as saying that I was definitely pre Kuchar and I’m pre Oprah this members would it took the Twitter bandwagon goat and Twitter it was like I got involved with a lot of people just trying to check this thing out and see what was going on it there were several people whose blogs that I followed that were on Twitter and so I just started off by follow people that I was can already interested in and really just try to figure it out from there with that said you know that’s that’s kind of how I used my blog that’s kinda how I use twitter twitter for me was just another really just another opportunity to network with people I don’t know that I really treated Twitter a whole lot differently than you might treat some type of business or social function where you meet people that way through those relationships that you form they become opportunities to talk about business opportunities or find out about this business opportunities but it wasn’t something that I intended to use exclusively for the purpose of just finding a job or getting more clients how let me pause you right there and there were some questions about what is twitter could we back up a second and talk about what it is so i want to i send a pull out to to everybody out there and i want to take about 20 seconds to do this so i’m going to send a poll out and basically it’s going to say do you have a twitter account that you use daily so go ahead i’ll give you guys 20 seconds if you could just say yes or no and then I’ll close that pull in 10 seconds okay about three seconds three two one okay okay here the results looks like most people sixty four percent of you out there that don’t you have a Twitter account that you use daily so maybe it would make sense to to kind of back up Hal and talk about what is twitter a little bit you talked about it as a relationship building engine and that’s really how I see what Twitter is it’s it constricts you to about 140 characters and you can connect with anybody there aren’t a lot of rules to Twitter it sort of self defined I think you guys would agree with that a lot of people use it differently and in the context short right go ahead hell yeah I tried to explain Twitter to my dad my dad is 50 plus will say and is a structural engineer and has been you know for the last 35 years and so he were talking a little bit about my job over the course of the holidays and so we started talking a little bit about Twitter and he’s like so explain this twitter thing to me because I just don’t I don’t get it and so I was trying to search for you know I think people that would frame it into context that would be relevant to him and what I came up with is big fan of university of south carolina football and so he gets online and goes into the fan forums and bulletin boards and checks out the things that people are saying on all the bulletin boards within the University of South Carolina’s sports program website and so I hope think of Twitter like a bulletin board or a message board where you can go in and post what you’re thinking or what you’re saying and so what you can do is only you’re limited to 140 characters so you can’t go on a long long diatribe there I said but now imagine that that bulletin board is not limited to just gamecock football it’s about any topic you want it to be mm hmm and then also imagine you have an additional level of control is that if you find someone that you don’t like their opinions you don’t like what they’re saying or whatever they’re saying is not of interest to you you can choose not to see that so you can choose really only to listen to the perspective of people that you find interesting or entertaining so when I explained it to him that way I think it helped them out a little more but certainly that’s a simplified example and you know there are a lot of additional benefits to Twitter with a bit with the ability to search for terms and you know that way you can kind of narrow your focus on what you want to listen to you or what you want to find out about but you know a lot more am sorry how a lot of the answers about how to use Twitter and what is it and how to get tweeting is actually available on in the job seekers guide to social media so there’s a couple of videos that take you from scratch to actually using it to conduct a job search similar to what Hal did and i want to show and share with everyone exactly the tweet that he used to get Sloan’s attention and that’s this so you’ll see it’s it’s roughly 140 characters and basically it takes us to two links the first link is that how mocked up a wired magazine with his picture and some information about him having already worked at VF g and taking a pfg to the big time and the second is his blog and this these are just screenshots here and this is this is how looks a little bit different than that picture I think you’re wearing glasses in this so you’ll see that a we’re in a beer right so it wasn’t just the tweets the tweet just put him on the on the radar but it was this creative intervention here as well as the credibility that he was able to build up with having a blog and sharing his opinion so this let me ask you you know there were a lot of other applicants I think he said there were over a hundred what were some other compelling can contestants for this position and why did you choose however the other ones yeah that’s that’s a great question actually if you know if anyone’s interested in seeing some of the more notable tweets some of the the competitors for house job so to speak I did try to compile a lot of links to those tweets on our bfg blog so if you go there and you just go to our search box and type in assistant Content Manager it should be one of the only posts that comes up I would imagine but people definitely took some interesting approaches I had one applicant actually create sort of a website about why we we should hire her and it really kind of it was very involved and took me through her job history and all kinds of those things other people went the video route which was something I definitely anticipated when I put this out I love making videos so I had a feeling people would probably go to you know and make something or you know one of the other video sharing sites and share link other people went to their personal blogs and actually posted about us we had a few people who got colleagues and Friends actually recommend them via Twitter which I also thought was a unique approach as well so it was really you know things the approach really ran the gamut and you know those are some of the good examples and things that really got my attention and a number of those folks you know certainly got first or even second round interviews there were also of course the inos and not so good responses and a lot of those really were you know there were a number of people who actually emailed me their resume and I I was really kind of taken aback by that it just showed me that they didn’t read the instructions or follow directions at all and I you know I didn’t like that a whole lot so those people definitely didn’t get interviews and you know other folks who may be already had a job and didn’t want their employer to know that they were you know in the market for new position they actually went ahead and sent a direct message which i thought was totally fine again it showed me that they understand Twitter and the fact that you know if there’s a public comment you know there’s a way to you know to make something a little bit more private so those were definitely acceptable approaches to to go the direct message route cause you for a second sure a direct message is as a feature for Twitter newbies it’s a feature in Twitter that allows you to send a private message to someone and only that other person can see it whereas an at reply is for everybody to see now just just to clarify there a couple folks on here asking about that so I wanted to just pause you for a second sorry about that no no that I’m Glen glad you did that definitely and the vast majority of the applications that we received were with the public at reply to bfg com which is our twitter handle and but yeah how he’ll definitely stood out his Wired magazine mock up definitely got a laugh from me yeah humor is a good thing in my world so I thought that was an interesting approach and then having a link to his blog was also really great because I was able to go and poke around his blog you know look at the kinds of things that he’s writing about get a sense for you know his opinions on different trends and and also really identify that you know he’s thinking about some of the same things that that were thinking about so that was a really great insight and it also ultimately I mean it sounds really basic but it showed me that he is a good writer as well and that’s of course very important for this particular position so the fact that he had a blog demonstrated not just competency and being able to do the job but that he had a fit for your person for his personality really fit into the creative environment of the FG and he knew the industry so he was going to hit the ground running exactly just uh just also another pause there I like to talk about the three questions and it’s a good time to talk about those and basically there there are three questions that a hiring manager really needs to have answered by the applicant the first one is is do they like you or not and that’s the fit question right so on its are they going to come into the office and make people laugh and get along and are you gonna you know be comfortable managing him over the course of his employment then there’s motivation which is Izzy savvy easy with the environment of the industry is he going to remain motivated throughout the course of his employment and then the last question is can he do the job and I think what was so effective about this tweet hear about the the mock up was that he how really did a nice job showing all three of the questions he showed competency with the blog and personality with his tweet and his creativity and definitely it was clearly motivated by the amount of work that you put into this hand and I wanted to ask you you know this was this is kind of a risky thing to do is to you know put yourself on a cover of a top ten magazine you know and kind of with the name of the company that you’re going for I mean this was probably it would work with bfg but it might not work with another marketing company how did you know where to draw the line where did you know it was appropriate to do this it was actually a good idea to do this whereas somewhere else that might not have been I think a lot of that goes back to doing your research you got to do your homework on the company that you’re going to apply for in a way you might say this is kind of the job application that I’ve always wanted to do for just about any job something that really doesn’t kind of pigeonhole you into simply a you know a bullet point list of characteristics that kind of I don’t know it kind of homogenizes you with everybody else it’s kind of hard to really showcase at least I have always felt that for me I have a harder time showcasing who I really am you know no one page word document possible but but definitely a challenge so I did a lot of homework on bfg I think I read literally everything they have on their website and when I saw things that they were doing especially in house not only the fact that yes they have a block and had a blog for five years but I saw that they did a lot of projects with even some of their creative staff some of their design staff they do this thing where whenever a new designer comes on board they give them a blank skateboard deck and one of their first jobs is to basically create their own skateboard back and then I actually get hung up in the office it showed me it kind of said a lot about the personality of bfg and the type of people they want to have on board there so you might say in some ways by poking around their website and then reading their blog I was able to discover a little bit about kind of the personality of the bfg brand when I saw that and do something like this would I would say the the chances that something like this would be really risky were certainly minimized now you told me that the culture PFT’s culture was very creative oriented in fact they had projects that were completely non built just for the sake of exercising the creative muscle and that was something that you really liked and and you discovered along your research was there anything else about bfg or or any other tips that you might be able to offer the job seekers about you know doing research and really targeting your message in your application sure absolutely I think you talked about this in the in the job seekers guide that you know the two biggest things you can do is to understand who you are and understand the type of company that you want to work for as I said I’ve always felt a little challenged with really selling myself in a traditional resume and so I’ve always wanted to find a company that gave me the opportunity to break out of that and really just kind of be myself rather than who I caught up with you know who I thought I needed to be and I’m you know in a traditional resume as far as the you know can I doing research on bfg goes doing research on life on the target company as I said I read their blog I spent time on their website and I had already been following them on Twitter for a while and so and as a matter of fact I believe I was following Sloan on Twitter before i was even following bfg lasts she took a trip last summer and had been tweeting about that and somehow I got connected to that so again some of this just goes back to networking and if you’re if you’re in a space long enough you show up you contribute to the conversation you contribute something that’s funny that’s interesting that’s memorable that’s a value and you basically give more than you ask for you set yourself up to have a pretty successful future or at least to find your way just to a number of opportunities how does one of the questions that I got here on the panel was it is it is it a effective way to get seen by a company to just start tweeting about that company and start using the name of that company in your tweets to show that your interest and that is that something that you might recommend I think it’s possible I mean certainly if you’re on Twitter and they’re on Twitter there’s a way to make a connection there you have to be you have to be really careful I think about just playing to the audience and kind of you don’t want to be seen as I’m just in this to get your attention you don’t want to pass yourself off as being more involved than maybe you really are Twitter and really all social media there’s kind of a general generally accepted principle of a certain degree of transparency you can don’t like being game in social media so it towards a place that you would naturally go to talk about companies or to connect with people then I think absolutely that the great place to get in touch with with a company or to talk about a company that you really admire I shout out companies on Twitter all the time that I’m just big fans of and they’re not paid endorsements or I’ve never really been contacted by many of the people but not like a print I’m a self confessed caffeine addict and so I talk about starbucks quite a bit because I think probably half of my income every month ones up going to starbucks on forestry but but you know but that’s a space that I’m active in that’s something that you know what I’d be telling my friends how much I love coffee anyway so you know again there’s opportunities connect but but make sure that if you’re in these spaces make sure you’re being genuine because sooner or later if you’re not it’s gonna come back around to bite you it’s great advice it’s really a double edged sword isn’t it’s it’s all about transparency and one way or the other any kind of inconsistency is going to come across I think as a red flag Sonia you may have noticed this with some of your applicants that they are just either inappropriate or inconsistent at what did you how did you handle applicants were like that yeah i mean i mentioned earlier that you know it was a great way to really get to know some of the applicants and you know kind of goes back to this idea of personal branding and joshua i know this is something that you dig it into a lot and in your videos but you know this idea that you are kind of creating a public record of you know things that you’re writing about or thinking about and you know for someone can basically go back and see what you were tweeting about you know last week and you know if it happened to be something inappropriate or something that you know we might turn off you know as a hiring manager or whatever you know it’s something to consider and you know even outside of Twitter it’s definitely something to consider I think a lot of people don’t think about the footprint they’re leaving behind whether it’s Facebook and of course Facebook you know changing their privacy standards and stuff a lot of people been upset about that but I’ve noticed a lot of people to that maybe really realized this was happening and they are treating it still like it’s a private space and they haven’t gone and fix the settings so you know it’s just something to think about really wherever you are on the web is that you know you are leaving behind this digital footprint of who you are and it’s it’s trackable you know people can can go and look back and it can work to your advantage and it can also work through disadvantage I think one of the biggest mistakes that a job seeker could make online is to just go out there and start filling out profiles right and being very flippant about their online presence and I think you’d agree both of you actually that really sitting down and looking inside knowing who you are and then being strategic about your personal brand and how you feel things out is going to be really important and how you’re perceived online and when you’re googled what people find about to you so I retic edict go ahead how I’m sorry I was just going to say I you know I completely agree with that and and this touches back on that how risky was this when I want to finish this wired cover and posted this tweet I know for the first time I was really excited about applying for a job and I was really proud of what I produced it was fun it made me laugh it may brought a smile to my face hmm and so in that sense I felt like I had been really really true to myself I figured you know my guesstimate was that this was not inappropriate for my audience but if there was the slightest chance that maybe they didn’t get it then I had to be okay with going okay but if they don’t get it then that’s probably not the right place for me and so and I had to be okay with that yeah that’s a great point I get that question a lot from job seekers is so you know what if what if this doesn’t work what if being me what if some people have to lie or feel like they have to lie or put a picture that doesn’t really represent them online and you know eventually they’re going to find out who you are and if they’re not ok with that then it’s better for you to know right up front isn’t it yeah I mean I think when we talk about the cultural fit for someone joining our team it really goes both ways I mean you know for for how or anyone coming into bfg you know in my mind I would hope that it’s a good fit for them too and you know in the past and even in other jobs either you know from mice myself actually joining the team or actually hiring someone you know I’ve gone so far as to you know offer a freelance gig for a week just to see if both parties are are you know truly you know making this work in this case you know I didn’t need to do that because I think I already knew you know just from this whole social media Twitter experiment that I knew it was going to be a cultural fit but it definitely goes both ways you know you want to be at a place where you’re going to be happy and and challenged on the daily basis you know that that leads to a really nice question that I’m reading here from from stephen and i’d like to read it to you it’s a little bit long so bear with me twitter and blogging seem to be very logical and appropriate for media obtaining appropriate media for obtaining employment in the creative industries right such as marketing etc but i haven’t i’m not sure how useful would be for me i’m sixty plus i have a Linked. In profile and i’m looking for a program manager or project director positions in more traditional organizations and looking to retire from full time work there are only so many hours in the day that i can devote to job search and obviously i want to create as much critical mass and my search as possible in addition to ensuring that my linkedin profile is the best that it can be should I use Twitter and should i start using blog and i think the essence of the question is if you’re not going for a create a marketing job or a creative job such as engineering or project management that’s Twitter blogging and even in general creativity in your job search still matter what do you guys think I would say absolutely I know we’ve focused a lot on talking about the creative world and the ad world you know just because that’s kind of where how and I live and breathe the moment but you know the great thing about twitter is or really you know the blogosphere in general is that it’s all about discovery and i think that you know while the blogs i follow probably wouldn’t be interesting to someone who is you know an engineer or what have you though those um sources do absolutely exist out there and people do check in and you know read those blogs on a daily basis or follow people like that on Twitter you know it’s all about finding you know where were your interests lie you know my my interests are definitely in the creative sphere and a lot of the people that I follow on Twitter are in that world but you know we were talking earlier i’m also really passionate about wine so I follow a lot of people on Twitter who talked about nothing but but wine um you know there’s all kinds of these things out there and I think that that you know it’s the sort of social media world i think is becoming more and more a part of a lot of people’s jobs and just their own personal you know kind of universities day so it’s something i think it could help and you know a follow up question to that is asked by jeff here which is you know i have political opinions which I share with my Facebook friends am I putting myself at risk by by sharing that with with facebook so that’s a really good one yep we had a discussion in the office myself and another gentleman that’s on in the content Department a couple weeks ago and that’s something that I’ve struggled with like I have I’ll be honest on that and when it comes to certain other blogs that I might read that you know you know whether they have a religious or political bent I think that’s where you have to investigate especially with a medium like Facebook number one what are the privacy controls that you have in place and number two how are you using facebook I’ve recently kind of revamped you I’d say my facebook my personal facebook strategy in that I’ve actually kind of nobody wants to use this word but I’ve actually pared down my friend list on facebook quite a bit so that I really only have friends with people that are truly close connections that I have and I’m choosing to make most of my data private and then this is just my take on that but I think the overall principle is whatever level of privacy controls you use or whatever you decide to put on Twitter or Facebook you have to realize that number one it is out there and you know ideals of freedom of speech aside just because you’re free to say anything in an environment doesn’t necessarily make it appropriate to say in an environment though again that just goes back to determining what do you want to use the medium for and then choosing the appropriate privacy controls and kind of self editing as appropriate for that audience right and in other words have a strategy stick to that strategy know what you’re trying to accomplish with the tool that you have your hands on it sits I think of it like a sculptor right anyone can take a chisel but not everyone can create a beautiful work of art from a block of wood and it’s really how you use the tool that’s going to make the impact not the tool itself I think there’s a over emphasis on social media as a paradigm shift as sort of this huge revolution in the way we communicate and I really have to differ from that and I think it’s they’re just new tools that we have to learn how to use effectively and as job seekers I think it’s very effective one of the questions that i’m getting over and over is you know we keep talking about twitter and blogging does that mean linkedin is it as important or facebook’s not as important or you know how do we choose the right social medium as jobseekers this will be the last question and then i’m going to take a quick tour of the inside of the video training so when you guys take a quick 30 seconds davit that question yeah i think that linkedin and other tools are definitely still really important but you know kind of goes back to you know to what we’ve been talking about throughout the conversation which you know from a job seekers perspective is really kind of you know doing your homework and doing your research and if you have a dream job or a dream company out there that that you’re you know interested in pursuing you know maybe it’s a good idea to see where they are in that social sphere and how they’re you know using these different tools or you know the alternative is to you know I think really to pick one or two of these areas and really own it and you know if you are going to be in multiple places you know make sure you are being consistent and the messages that you put out there and and you know it’s the age of the personal brand that I think that’s the bottom line mmhmm yeah it is it is and how how would you answer that question about choosing media sure I really are just going to concur with just about everything Sloan said you know a lot of us goes back to the question the the gentleman asked earlier about if you need to get into twittering and blogging and all this in and really got had forced in social media when there’s only so many hours in the day that you can develop devotes your job search well it just goes back to you know what is the type of company who commissioned the company’s you’re looking outlook and what spaces are they in the FG does have a Linked. In profile but I interacted even before I was an employee here I got far more interaction with bfg and with people that worked for bfg through the blog and through Twitter than I did on linkedin that may not be the case for every industry or every company so again you can go back to that you know what what’s your target company where are they at and invest your time resources there if they’re on twitter if they’re on facebook and then jump on board jump in the learning curve is is is it’s pretty forgiving you know as i say you know give more than you take you know listen a little more than you talk yeah but if you’re helping me your industry is not really active in that space right now then you know unless it’s just a hobby of yours don’t waste your time you know don’t look at in the primary means of job search know your audience exactly right so it’s not about having the prettiest linkedin profile it’s about knowing where they hang out online and then going there and interacting with them that that’s a really great point out well we’ll come back to you guys in a second I just want to take a moment and show everyone the inside view of the job seekers guide to social media and so when you get get into the product and you get access to the course this is the first page that you come to and what I do is I have a quick 25 minute video which gives you tips that you can use right off the bat we’re getting a lot of questions today about how do you use twitter how do you follow topics how do you find people how do you get started if you’re a real newbie and this course actually takes you through step by step how to do that so basically each each of the five modules here I have between four to eight videos associated with each one and each video lesson has a downloadable sheet and it’s pack of resources so you know we talked a lot about strategy how and not just going out there and flippantly putting stuff online but to really know what you’re trying to say into home and that’s all about finding your brand looking inside and then looking at your target audience and then we look at online resumes online reputation for when you get googled not if and there’s actually an entire module dedicated to to Twitter because I think it’s more about it’s more than just what you had for breakfast I mean that’s important too but there’s a lot to it and so for newbies with Twitter this will be a really valuable lesson and then we get into interviews and actually go into the steps that Hal took and other job seekers took that I’ve spoken with to use social media to do that and so when you get started you go you come here into the first module which is personal branding and you get access to these six videos and navigation here on the right and then when you drill down into the video itself you can watch it here and then every video comes with a downloadable action sheet so what happens is by the time you finish the course you’ll have 25 pages filled with notes of your personal job search strategy actually right there in front of you for those of you who oops sorry about that who like to skim there are always bullet points about the topics that are covered in the video and additional notes oftentimes I think of something after I’ve recorded the video and i want to emphasize it or there’s some points within the video that i want to make sure are emphasized and then every video has resources sometimes they’re free sometimes they’re not but they are here for you to find this particular video is about keyword research which is often overlooked when creating online profiles so there’s an entire lesson on how to actually get your keywords so that your ranking number one on at least three of them to help you get found the lessons on on twitter are here there’s five videos each one comes with of course the downloadable action sheet the summary of what you learn and these are resources people are asking well how do I communicate with recruiters actually have a list of over a hundred different recruiters here that you can follow so there’s just packed with resources that i’m giving away for to do this and it is now open so this is sort of the culmination of a lot of exclusive training i’ve done around in the portland area for the last year and people have been asking me to make this available to them regardless of where they live and so if you have been following my blog you’ve noticed i haven’t been blogging a lot and that’s because I’ve been focusing almost exclusively on developing this content and really refining it so that you guys can get jobs as quickly as possible and i’m giving away a lot of free stuff so just by signing up you’re going to get a free linkedin profile audit so you’ll sign up you’ll send me your linkedin profile and i’ll actually do a professional audit on on to give you steps to improve it and just as part of signing up so as much stuff as i’m giving away i can only keep this open for one week so this is going to close on january 11 that bin night so if you do have questions about using Twitter and social media and really creating a strategy for your job search this is the only product or training course available that is completely comprehensive and it’s just for jobseekers on using social media so also i’m giving away to live calls so if you are going through the course and get stuck and questions always come up i want to make sure that I’m there for you so there will be two calls starting next week and then three weeks after that two weeks after that so um if you guys get stuck during the course I am available to answer any questions live and there are bonuses that you know if I get questions a lot about particular technology I’ll actually do a screencast and just put it in bonuses for free so there’s a lot of answers that I questions that I answer in this course so definitely worth taking a look we were coming up on the end of the hour here we got about five minutes left and we do have more questions but I want to I want to leave the space to to let you guys talents loan end with any last words for job seekers out there maybe they’re not in the creative industry such as you guys maybe they’re new to social media what would you recommend as a first step at least if they were to walk away with one thing from today’s conversation what would it be slow and why don’t you go ahead first of this sure yeah I mean I think you know some of what you’ve been talking about Joshua with regards to social media kind of being you know a new tool among many I think that’s really important you know face to face networking and interaction is definitely still important but it’s not going anywhere so you know I would recommend really you know using a combination of different tactics if you are in the job market social media is you know really great way I think to get yourself out there and to potentially stand out a little bit from the crowd people with social media knowledge and skills I think are becoming more and more in demand and that’s only going to you know increase as time goes on and more people start getting involved in the space but you know definitely don’t discount some of the offline things two in every community that I’ve ever lived in there’s always something going on with you know groups of professionals or sometimes they’re you know very highly targeted groups we have social media club you know here in Savannah people who are in that industry but there’s so many other groups that get together and meet after hours so I would just encourage people to take advantage of of those things as well as the social space and really find the right mix right get out there and meet people as well as develop your online reputation how what would you leave folks with more of the same really definitely know who you are and what you’re looking for in a company I mean the reality is is we’ve all had to take jobs because we have to pay the rent but a team of the day there’s we should you should all be we should all be able to describe the type of job of the type of environment that we want to be a part of and we know that when you know what you’re looking for what you’re looking for it’s surprisingly easier to find it and then secondly so not only know who you are what you want out of a company but back to you want to make sure you know as much as you can about any job or any any company that you apply for and so depending on what’s appropriate or where those where that company where the people who work for this company are active whether it’s online whether it’s offline or both let’s just show up to show up and interact show up with consistency and contribute something of value and and sooner or later opportunities you’re going to open up for you I love that stop spraying and praying be specific focused and targeted that’s really great advice and if you guys I’m getting questions about you know they people want to connect with you how and Sloan so would it be all right if I send out an email to participants with your Twitter handles sure absolutely happy you know answer any questions after the fact and house loan thank you very much for your time today I really enjoy the conversation and I think everyone on the call here got a lot of really fabulous information for their job search thank you both very much thank you having me and thanks for all the great questions to the audience thank you to yep thanks to the audience for participating and have a great week you. .