1. Don’t Plan Too Far Ahead. Don’t plan more than one month in advance. 2. Play By The Numbers. Focus on the quality of your fans, not the quantity. Also, keep posts short/easy to scan. 3. The fans should be the priority at all times. 4. Make Engagement Your Goal. Get responses and figure out what works. Experiment to get fans to chime in. 5. Relax And Interact Like A Real Person. Limit the “corporate-speak”. 6. Run Your Posts Through The “BFF Checker”. 7. Don’t Be Big Brother. Let conversations flourish without you before you jump in. 8. 9. Let Your Fans Shine. Invite fans to share their media and stories on your wall. 10. You have a virtual focus group at your fingertips.