In this webinar, I am joined by Marci Reyonlds, Founder of J2B Marketing, who takes us through step-by-step everything you need to do to get this social media tool working for you and generating interviews.
good afternoon this is kevin kermis and i’d like to welcome everyone to our webinar today for the career mastermind program we have Marcie Reynolds who’s going to be on the call today and showing us how to use Twitter for your job search and this is bar none one of the most comprehensive calls that we’ve done from the perspective of being hands on and showing you exactly what you need to do and using these tools in your job search so we’re going to jump into that here in a minute really quickly I want to run through a couple of administrative notes the one on one open coaching calls are scheduled for tomorrow the 20th and then Thursday the 24 yes tomorrow the 20th and then thursday the 21st the link went out this morning it’s also to be found in the calendar of events there inside the career mastermind program so go ahead in there click on that time driver link and get on my calendar if you’re interested in doing some one on one coaching this week the recording of today’s call will be posted more than likely later on this afternoon if not tomorrow and as you’ve probably seen there have been some significant changes inside the career mastermind program being that not only is there a page where you can go just like you could before to access all the downloads and and all the recordings that that we have of each of these sessions whether it’s the Q&A calls or the subject matter expert calls but as well each subject matter expert has their own page so what you’ll see with the next day or so is that Marcie has her own page which will include some contact information the link to today’s call and then article she’s written as well as here’s a PDF that everyone will be getting at the end of this call and you’ll see where you can access that in the mastermind section so without further ado what I want to do is do a quick introduction of Marcy here to tell you a little bit about her and where she’s coming from in terms of this information and the information she’s going to be sharing today Marcy is the CEO and chief strategist at Jay to be marketing which is an internet marketing and online copywriting services firms specifically for job seekers and she’s based in Boston Massachusetts she’s also the author of the new e book how to use Twitter in your job search and the social media for job search expert blogger on the award winning job site job hunt org and that’s job hunt org and if you haven’t checked out that site highly recommended has some phenomenal resources on their previously Marci was the VP of north american sales operation at monster.com the leading online careers website so without further ado I’d like to introduce Marcy Marcy are you there I’m here Kevin thanks for that great introduction oh absolutely my pleasure well let’s jump right in um so I think as everybody would agree in order to be more successful in your job search in this challenging economy you have to have many tools in your toolbox and you need to try some new things so signing out for Kevin’s program has two micro ants one of those tools and using social media specific a twitter is another tool so in today’s call I’m going to show you how you can use Twitter as a job search and personal marketing tool how you can use it to connect influence contribute and find a job faster so let’s quickly review the agenda you can head over to slide 2 thanks Kevin so what we’re going to cover today is a mini intro to Twitter we’re then going to talk about the three main benefits to using Twitter as a dot search tool which are learning being found and sharing and showcasing we’ll talk about how to get started with Twitter and then we’ll wrap up with your questions and answers as we go through the content and I’m going to get to touch on the three most frequently asked questions from jobseekers that I get which are do I have to tweet who should I follow and what do I tweet about um let’s go let’s move to up let’s getting started with Twitter when I mentioned Twitter to my job seeker clients I tend to get the same reaction which is a combination of fear apprehension and you some confusion because i think it’s when we hear about twitter interviews we usually hear about celebrities like Ashton Kutcher or Oprah and what they’re doing on Twitter it’s obviously doesn’t like the job search but as I’m going to share today there are many business and job search applications for Twitter and for this call kevin has agreed to be my assistant he’s going to help move the cursor both on Twitter and in the slides and i’ll be using a few slides but for most of the call we’re going to be on the twitter com website and actually do things hands on so let’s go to the Twitter website Kevin okay we’ll jump over here there’s there’s a little bit of reverb that it’s coming from your end I don’t know if there’s anything I know we were working on that before the call maybe two to try to try to adjust where you’re speaking into I don’t know if there’s a. I don’t know if anything’s changed on your side I moved them I just move the microphone back a little bit okay and that is that that is that’s much better all right great thanks all right so kevin has taken us to the twitter com website and twitter is a very simple tool once you get used to using it and there are really three main operations that you can do on twitter which are reading sharing and connecting so Kevin’s going to walk us through some of these operations so first you can read content on Twitter so Kevin walk us through some of your content ok I’m going to use the the highlighter here real quickly to show you I tweeted probably about an hour ago here showing the the webinar that we’re on now and then let me slide down here and we’ll take a look and see a webinar that that I’m running this Friday is shown down here as well so probably in the in the last 24 hours I’ve pushed out two things that are mine in the balance of everything else that you see here tweeting wise all right so this this particular slide or or pay just like kevin has tweeted about you want to show some of the tweets from your Twitter following or folks that you follow absolutely one of the one of the groups that I follow and I talked about this particularly in the boot camp for anybody who’s in the mastermind who’s been in the boot camp are those is using that pound sign or hash mark jsb for job search boot camp so I am I make a concerted effort to retweet good material that I see coming through that has the hash mark j SVC you’ll see here kelly smith who was in I believe Kelly was in the November boot camp you have Terry Mackenzie as well here’s Kelly again and let me scroll down here unfortunately when I go to scroll I’ve got it I’ve got to switch back and forth from the the highlighting mode and let’s see here a little bit more from Kelly there’s Teresa Moretti and so that that gives you a good a good idea in the balance here of some of the information great so we’ve talked about reading content sharing content Kevin can you give us an overview or click on your followers who you’re following and who’s following you absolutely in terms of the folks bear with me here in terms of the folks that who were who i am following let me see if I can if I can find a a couple of folks here that might make sense to to show well we’ll do Courtney steel who is in project management I’ve been doing more and more work with with individuals who were in project management and trying to go through and follow and and get spun up on that because I’ve done a couple of webinars that have been more specific job search wise to those people who are in project management so there’s there’s a good example now in terms of the people who are following me I’ll have to I’ll have to defer to you in terms of how do I find those people you should give it a click on the following where it says 9995 following okay i did not know that’s who you’re following and it’s the right are your followers okay gotcha so as you can see kevin is actually very popular because he has about 9,000 people following him and listening to his tweets and then we have the followers here as well great okay one last thing I wanted to show everybody on twitter is the bio section so in the upper right hand corner of Kevin’s screen you can see his bio so you’ve got his name his location a link to his website and bio information Toccata and that’s really important as we’ll talk about later and that’s our kind of wraps up our quick demo of Twitter and we’re now going to go back to the slides so why should you use twitter for your job search there are really three main areas where Twitter can benefit your job search that’s learning being found and sharing and interacting and we’re going to talk about each of those categories we’re going to start with the learning category and we’re going to talk about learning about job openings learning more about your target companies learning about industries industry trends and keeping your skills current and learning about job search best practices so have them going to go back to the Twitter screen again and we’re going to start by talking about twitter using Twitter like a chalkboard a Twitter now serves as an online job or and recruiters and hiring managers across the globe of posting jobs there and there are several different methods you can use to access these job postings which are Twitter basic search twitter advanced search and then there’s even something called Twitter job search calm and in heaven is going to demonstrate a few different searches for you we’re going to start off with Twitter basic search which you can see is in the right hand navigation and to find jobs that you’re interested in you just use the keywords that you might use on a job board so we’re going to start with marketing manager Boston so Kevin if you could enter that into the basic search okay there we go so as you can see in the results these are all very current job postings specifically about marketing manager jobs and awesome and I think Kevin you’re going to show us what happens when you click on a URL right right nitsa it’s popped up in a new window so let me let me open that up so everybody can say this is yuri this is from tweet my jobs right right okay i scroll down here to see okay here we have it’s a solutions marketing manager for iron mountain in boston great so in general the way that the job search works on twitter is you putting your keywords you’re going to get served with a number of tweets specific to your job search request and then you need to click on the urls to get more information so that was the Twitter basic search kevin is now going to show us the Twitter advanced search functionality so we’re going to head over to a different screen okay so this is search twitter com and Kevin is going to click on that advanced search link on the front there we go so the advantage of using the advanced search is you can add additional keywords you can put in keywords that you don’t want in your search you can specify a specific date range so Kevin is going to demonstrate the search using sales manager Boston but without the birds software as a service there you go so similar to the basic search you now get the advanced search listings with everything that tied to your search criteria thanks for that a demo Kevin oh absolutely I do want to mention that you can use some of the Twitter tools like Hoot. Suite or tweet deck to do searches and I’ll touch on those later in the call um you might be thinking right now why should you search twitter for job postings purse at a traditional bob word or job aggregator and there’s really two reasons I want you to consider the first is you can find jobs first since posting on since posting jobs on twitter is fast and instantaneous you may get access to a job posting before your competition see that change i posted somewhere else on the web and as Kevin mentioned I used to work at monster com so I know that there’s a design you have to make amount of hours for your tacos to go live we’re on twitter your jobs posted immediately the other reason that you might want to use Twitter as a job org is that you can find exclusive jobs posting jobs on twitter is free while using sites like monster or careerbuilder require a fee and then in addition some recruiters might be specifically targeting candidates who are social media savvy so the only post a job on Twitter to find those social media savvy candidates so that kind of wraps up how to use Twitter to find out about jobs we’re now we’re going to talk about using Twitter to learn more about the companies that you’re targeting I’m something that really all doctors experts recommend is that job seekers have a list of target companies so hopefully all you have this target list and these are companies that you might want to work or that meet certain criteria like size or location some might have jobs posted others may not and as part of that process jobseekers should collect as much information as possible about their targets because that information could help you when you’re writing a cover letter requesting an informational interview or even participating in a face to face interview in most medium to large companies have a presence on Twitter as well as some of the smaller companies and those tend to be cut the techy companies and by following your target companies you’re going to have access to their real time twitter updates and information so before this call I took a look at fortune magazine’s top companies to work for and I actually found several of them on Twitter and we’re going to take a look at them the first company we’re going to look at is cisco systems so Cisco Systems is considered one of the top companies to work for they have their own Twitter account and if Kevin if you wouldn’t mind scrolling down just a little bit so as you can see on the cisco twitter feed they’re talking about a number of different things related to cisco they’re talking about a video of Cisco’s vision for the future they’re giving you a link to cisco’s Te’o’s a speech they’re talking about some new products out there that they’re launching so think about how valuable this information could be if you’re targeting this company and you might have an interview coming up we’re going to look at one more which is salesforce. com so many of you might be familiar with Salesforce which is a sales CRM and salesforce.
com actively tweets on Twitter and if we can scroll down a little bit here and similar to Cisco you can see some tweets about about new products that are coming out new features interviews with different people at salesforce com all sorts of interesting tidbits about sales force that you might not find anywhere else on the web and there’s one other really cool thing that I want to share with you and that is that you can follow specific employees on Twitter so for example a berry judge is the chief marketing officer from Best Buy and he has his own account and so let’s just think if you were interviewing at best buy in marketing or even with Barry you could log on actually read Barry’s personal twitter feed so if we could scroll down there a little bit I think what you learn here is is you kind of get insight into someone’s personality where they’re going where they’re traveling again it’s another way to get great information about the companies that you’re targeting and there are a few ways that you can find this information so if you have your list of target companies you can use the fine people function at the top of your Twitter page so if we could scroll back up Kevin there’s a little find people link looked actually come in search for yourself so people can see how it works here we go so he Kevin search for himself and he found him here I was so you can do the exact same thing with your target company list you can just put the names in there you can put some of the employees in there and you can find their specific Twitter accounts so excellent thanks for that we’re now going to talk a little bit about how to use Twitter as a learning tool to keep your skills up to date when you’re not working in your job search mode it’s really important that you take action to keep your skills up to date and by following and reading the tweets posted by experts and leaders and your industry you’re going to get access to information that will help you keep your skills current for example links to relevant blogs videos articles webinars online radio shows you may even find out about some face to face industry or networking events in your area and the two best way is in my opinion to locate experts and leaders in your industry profession are to use 1200 calm the Twitter yellow pages and some Twitter whom to follow lists so if cabin if we could go to slide for what you see on your screen here is 1200 calm and visit is the Twitter yellow pages and you can go to this website insert for the types of experts that you might be interested in so you might look for social media experts finance experts you can search twitter by oats using 1200m so it’s a great resource for the next slide another awesome resource is something called list aureus calm and people post their recommended list who you should follow on Twitter so you can see right on the homepage there are useless artless politics lists you can use the list aureus search function and put in the type of expert that you’re looking to follow so you again you can put marketing experts sales experts and you will find lists on list aureus I’m going to show one other option next slide Google we all know and love google and you can go to google and literally put in experts you want to follow on twitter and you will get page after page of recommendations of who to follow this is actually a search i did two days ago and you can see there’s social media experts to follow personal branding experts SEO experts technology experts so you can just go to Twitter and put in whatever you’re interested in and then who to follow list and I guarantee that you’re going to find a number of different lists that you can use so again by following those subject matter experts or leaders you’re going to get access to information that you would not have gotten otherwise all right now we’re going to talk a little bit about job search best practices another thing that you can use Twitter forest is to learn about job search best practices such as resume writing interviewing personal branding the hidden job market networking in a forest social media and the quickest way to find these experts is to use the Twitter search function and enter a hashtag Kevin mentioned that earlier so we’re going to try to do a search using a hash tag pound career from the home page search box so there right there good pound career excellent so as you can see so Kevin put in pound career and that hashtag helps to organize tweet content and if you search Kevin’s account you would see page after page after page of career advice Kevin do you want to highlight a few that you see you there that looks particularly good ah let’s take this one right here there’s career switcher looks to build a better resume so individuals looking to to switch careers that that looks interesting and I mean quite frankly I think a lot of the things that that I go through and and try to find outside of people who I already know I just know push out good information it comes from writing good catchy headlines and and that’s you know that’s that say that that’s really key to getting your message out there and grabbing people to see what it is that what it is it’s that’s going to garner their attention to be able to make your tweet stand out and the information stand up particularly when you’re presenting your own information thank you so it’s Kevin showing this is one way to find information about the career experts is to use the hash tag pound career you can also use pound job seeker or found job search so Kevin actually just click on a link it took us to that particular article which opened up in a new window right Kevin right in terms right right earning my keep today so that’s what the correct career experts usually do is they’ll share a new blog posts that they’ve created about a job search topic you know so whether it’s again resume writing interviewing branding and there are there’s some incredible advice online so again you can find that by going to the Twitter search function and putting in found job search found career or pound job seeker another thing that you can do is search for specific topics are interested in so you could search just you could for interviewing why we try that so let’s put in the word interviewing cabinet see what comes up so it looks like there might be a slight delay yeah they’re there is because it’s you popped up on this end I I wish I could explain why this happens but any time and for those people who have gone through the live boot camps they know that sometimes there is just a an enormous delay between what pops up on the screen and then what’s eventually shown so my recommendation for all of job seekers is that you try some of these searches and you identify five or ten experts that you think are posting really interesting content and then follow them on a regular basis so you just get that ongoing tighter stream so we just got the interviewing results and as you can see some of this is about job search and then there’s some other stuff like NASCAR right although that star is interviewing evidently so great so so that kind of wraps up how you can use Twitter to find some job search best practices info and we’re going to stay on Twitter on the Twitter screen so I want to shift the focus of the call to the advantages of team found on Twitter why it’s important and what you could do to make sure that you are actually found and if you remember anything from this call I want you to remember to statistics which are eighty percent and seventy seven percent eighty percent reversed the number of employers who use or are planning to use social networking to find and attract candidates in 2010 and seventy seven percent refers to the number of recruiters who use search engines and Google to find background data on candidates all job seekers should be aware that there’s a new breed of recruiter that’s called a social network recruiter and they basically leverage social media tools to search for or source candidates to fill open positions and it’s not all about Linked.In although that is the most popular site at recruiters use the top three javi no surprise our Linked. In Facebook and Twitter and to better understand how to as a sourcing tool think about how you search online job boards for job postings you go to the website like monster or the ladders you enter a series of keywords at thi your job search and then you get presented with a series of job listings recruiters do the exact same thing to find candidates and on Twitter they’re actually searching for two different things they searched the Twitter bios for information and they also searched keywords within your tweets and we’re actually going to pull up a job seeker they know for us to take a look at our great art Houston is a job seeker who’s actually in the Boston area and he is looking for a software engineering manager role and he has optimized his profile so that he can be found by recruiters what I want you to do is take a look at his bio so Kevin you could circle that area um but what he has done is he has filled his bio with keywords that he thinks that recruiters would use to find candidates like him so he’s got the job title software engineering manager he has some other keywords computer networking software architecture and then he also wants to get a job and the renewable energy smart grid field so he has strategically filled his profile with words that he thinks recruiters might use to find him another thing that he’s doing well is he’s really targeting his tweet content so if we could scroll down a little bit on the tweet content so I mentioned before he’s targeting renewable energy smart grid and some techie job if you take a look at his feet that’s what he’s tweeting above so he’s talking about it if you’d agree he’s two thousand times a year of green data centers headed for greener pastures so he’s gone out there and he has found content that specifically eyes to his job search old so he’s really done a great job of setting himself up to be found if someone’s searching for a candidate with his qualifications okay one of the other statistics i mentioned earlier was seventy seven percent which refers to the number of recruiters who use search engines in Google to find candidate or find background data on candidates and when someone Google’s your name and you’re in the midst of a job search you definitely want to be found and you want them to find something that effectively showcases your skills ability to use knowledge and gets you to stand out from the competition and similar to how Google indexes your Linked. In profile it also indexes or Twitter profile in your tweets so if someone searches for you via google yahoo or another search engine your twitter activity will display and we’re actually going to demonstrate this right now go to google and we’re going to search for our houston who’s that job seeker we just talked about so Kevin Google dark Houston and if you scroll to the left you can see that the top two posts are actually his personal blog the third one down is his linkedin profile and then the fourth one down is a Twitter profile and looks great about the Twitter profile as you can actually see those keywords I’m going to prominently displayed in Google reinforcing his online brand great so it definitely helps you being found so let’s do a quick recap so by using Twitter which includes setting off a keyword rich by own profile and then a team of God circulated products you will have a blue increase your online facilitating and that means that you can be found online when someone searching for you my knee or searching and it looks like you with your seven qualifications so I’m going to pass out of this has eighty percent that’s the number of employers who were planning to use social networking define and attract candidates in 2010 and seventy seven percent of the number of recruiters who use search engines Google to find background data and one thing I wanted to comment on and I find this really interesting and for those of you who may have been with me for the past year know that one of the first webinars that I ever did talked about the role that social media had played and I used an msn survey from too late two thousand eight early 2009 and the percentage at that point was closer to forty percent of employers having said that they had used it in the past so this again reinforces those people out there who think that social media is a fad that it is not it’s not an integral part of the job search III think it’s I mean there’s no other kind way to put it it’s just foolish I mean this is where the this is where people spend the majority of their time and you as a job seeker are looking for your audience your audience is here your audience is on Facebook your audience is on Twitter your audience isn’t linked it and it’s targeting that message and doing things like you look at art Houston’s bio here and that nails it and nail some of the key things that that he’s looking to do and for those of you who are developing your solution that’s a great place to be able to put that to target in pinpoint on your audience great thanks Evan so so far we’ve talked about learning opportunities on Twitter we just talked about being found on Twitter and we’re now going to transition into what I call more active participation on twitter by publishing high quality targeted tweets you’re going to have the opportunity to promote and showcase your skills abilities and knowledge and you’ll help to differentiate yourself from the competition and really show what you’re what you’re targeting the dots are its perspective one of the most common job seeker questions I get is what should I tweet about which you see on the slide Kevin’s put up and there are really four things that I think job seekers should focus on the first area is something i call thought leadership tweets and these are tweets that demonstrate your knowledge or opinions on a specific topic key trend or event that relates to your through your profession so again if you’re marketing it might be commenting about marketing your nightie could be commenting on an IT trend and i’m going to show you an example in a moment you can also share information about industry or professional news including links to relevant industry articles and we kind of saw some of those earlier when we search for the career experts they were posting a little headlines that linked you to information about career trends you can do the exact same thing but again Heidi trends for your job search you can provide links to your own blog or your own on your own online content and then you can reach meet interesting content from the users you follow and retweeting is the process of taking its feet from another Twitter user and sending it out to your own group of followers and Kevin you have something that’s called the 8020 rule right right I you know I borrowed the numbers from Pareto although it doesn’t really it’s not it’s not his principle in effect but and I talked about this in in the boot camps well that there I believe that if you use that balance at the very most twenty percent of what you tweet should be yours in many cases it should be even less and and what Marci was just sharing about retweeting that is the the best way from a give to get perspective to get on someone elses radar is by helping them out first and and if they are again you go back to like what are Houston’s doing targeting in on a very specific audience if if the people that he is helping are willing to help him and I’ll tell you out of all the social media I believe in marcy i love your two cents worth on this but i believe that Twitter is the place where you were going to find the most people who are prone to helping other people because it’s so transparent and by that I mean you look at somebody’s profile we were looking at mine earlier if all I ever did was promote myself that’s all you’re going to see on there and and you know very quickly whether people are helping other people are they interacting are they having conversations you know conversations on twitter is something that I don’t do that much just from the way that I use it that’s something I’m looking to improve but the bulk of the information I push out is not my own right Kevin let’s take a look at a list of De Beers profile that we talked about earlier ok here we go earlier meeting yesterday right so I wanted to show this particular person’s profile because I think she does a great job of combining some of the Twitter content that I just recommended alyssa is actually a marketing consultant and she’s all about marketing so if you take a look at her tweets she has combined thought leadership sharing and retweeting so the very first tweet you see is thought leadership so she’s tweeting when calculating your product costs he showed him food less obvious factors such as royalties shipping and insurance now that might not be interesting to you but it is interesting to her target audience in the marketing area her second tweet is a retweet she’s actually retaining the and chauvel a lot of uni know about and then the third tweet is actually just sharing information about a business book club in the area so she’s done the thought leadership she’s done the retweet and she’s done kind of sharing information and if you look back at her Twitter account she just continually rotates that that type of content so she really does a great job of providing the mix of content that I’m recommending that a job seeker might post and the bulk of your tweets should have a business theme because we’re job seeking here that’s your top priority so seventy eighty percent should have business theme but I do think it’s nice to throw in something more personal or fun from time to time to go to show that you’re human and have diverse interests so for example on my Twitter account again most of its business related then I’ll throw in a tweet about a movie acts being i’ll throw in a tweet about a television show i watch again just to add some personality hi recommend that you do that but again most tweets2 the business focused one last comment I want to make about the tweets themselves is that a tweet as a permanent record once you post something on the internet it’s almost impossible to get it back so you really want to think about that before you post something on your Twitter account so we talked about what’s a tweet about I want to share some additional information about how to get ideas for tweets you know there’s writer’s block and then there’s Twitter tweeting block and sometimes you just need to do something to get ideas for your tweets and so some of the things that I do is I I participate in Linked. In groups and I read the news on a regular basis I love like them I’m actually a linkedin addict and I belong to about 40 linkedin groups so I will go to my Linked.
In groups look at the news and i will find interesting posts that I think my Twitter followers might be interested in I also follow a number of blogs so I have subscribed to job search related blogs and business blogs and I read them on a regular basis to get ideas and that one other thing to consider is a website that I love which is called Smart grief calm and you can sign up for email newsletter on the topics of your choice so they have email newsletters about advertising email newsletters about a green industry almost any profession or industry smartbrief calm has a newsletter so you might want to think about signing up for that so again join the groups made the group list read post on blogs and look for some email newsletters how often should you tweet one thing to keep in mind is that the tweets you publish don’t only get listed on Twitter they will also come up at times in the search engine results on Google so it’s in your benefit to tweet on a regular basis and you also want to establish a presence on Twitter the minimum amount of tweeting should be once a day and I recommend that when you just get started you tweet about three times a day and once you get in a rhythm find that you wanted to be a little more there are some people like that tweet constantly throughout the day I think that’s a little overload and what is your opinion on how many tweets on HSN today uh I think that’s spot on I think you know somewhere somewhere you know three I probably wouldn’t do much more than that initially because you just kind of need to size up the audience and what people are doing and it’s you know I think the the slide the PDF that you’re sharing with people that I know it’s going to pop up here in a minute that does a very good job of illustrating this and it’s sort of observe and then engage great one other thing I want to talk about is interaction so we talked about putting out information we talked about reading information but a really powerful thing you can do on twitter is interacting with your community Kevin mentioned earlier that if you retweet someone’s content they’re going to see that and they’re going to want to reach to your content a lot of times people post questions on Twitter you can answer those questions you can also ask some of your own questions but I recommend once you get the hang of Twitter that you start to actively participate and interact with some of those Twitter users I’m going to share a personal story a little later on of why that’s so important so let’s do a quick recap I’m going to go to slide 8 so again let’s just recap why would you want to use Twitter as a job search tool you talked about the learning aspects you can learn about job openings your target companies industry trends and job search tips we talked about the importance of being found by those social network recruiters and so Twitter really gives you online visibility and the google results that you’re looking for and then you have the opportunity to use Twitter as a sharing interacting tool so you can showcase your skills your knowledge qualifications you can publish tweet content that gets you noticed and you can use it to interact with the community we’re going to head to the next slide so I want to talk a little bit about how do you get started so we covered a lot of information about Twitter and I have actually created something called at vici and I a cheat sheet for Twitter that talks about how I recommend you get involved with Twitter and Kevin we’re going to distribute this to everybody on the call right correct is that this will be on Marcy’s page in the career mastermind program as well they’re probably be a link to it below where you can download the call but it will definitely be on her page great thanks Evan so this is my recommendation for hard to get started so you know I talked about leaving the nest which is really setting up your account putting together that keyword rich profile and just getting used to the Twitter functionality then moving into the fly around stage which is really that learning page so you’re learning about the job openings you’re learning about the job search advice you’re following what I call the strategic tweets which are the target companies thought leaders industry experts so kind of your second step is all about the learning and watching and then move into the active tweeting except really where you create implement your tweet content strategy one thing I recommend is if they’re getting started with twitter is that you actually write 20 to 30 tweets ahead of time so actually take the time to think through what you wanted to eat about before you just get started so that you have a steady stream of tweets that are going to be distributed to your audience and then when you’re really comfortable with Twitter that’s what you want to start interacting with the Twitter community so that’s that’s the answering questions retweeting so again this is my recommendation for getting started leave the nest flying around and tweet and you will all get access to this kind of a quick cheap tweet sheet after the all I’m going to talk a little bit about mixing online marketing and social media tools and then we’re going to wrap up with the QA let’s head to the next slide um and if you were in charge of launching a marketing a bunch of a marketing campaign for a new business you wouldn’t just do one thing you wouldn’t just put an ad in the paper you wouldn’t just send out what email campaign you would put together a strategy that had many tactics on you might set up a website use Twitter Linkedin all different things and in the job search you’re the product and service and I recommend that you think about creating a marketing plan to promote yourself and what you have to offer using a number of different mediums and I actually want to share a personal story so like many of you I had the pleasure getting laid off a year ago and one of the first things I did was stuck a website so Kevin is going to help walk us through so I said you know I have a sales background marketing background and I’m going to blog about sales topics so I started a sales blog then I decided to join some linkedin groups and there was one particular group i really liked all inside sales experts so i joined the group i read information i participate some of the discussions but i really got involved in that particular linkedin group and then i saw that the head of that group or an inside sales experts was actually on twitter so i started following her on twitter and reading her tweets which again were all related to my job search which at that time was a sales job search and she followed me back so she saw that I was following her and I was kind of sharing some of our content so she followed me back and then we really began interacting and sharing online they had a blog so I read her blog I comment on her blog she read my blog and commented same thing on Twitter lots of interaction going back and forth this is someone I never met before it was a total online relationship but then alas I met her in person I’m happened to be at a sales specific conference in Boston and the woman that ran insights that inside tells experts was there so she and I connected in person you know we had some great conversation linkedin of course afterwards and I want to share the results so as a result of all these different interactions in the time I’ve known her she has sent me three different job leads and I had sent her several business referrals so through all the different interactions in using all the different social media tools she she ended up personally helping me with my job search and then I helped her with her business so it was just an awesome situation I just wanted to share that with all of you that are thinking about why should you use different social media tools so Kevin I think we’re going to wrap up now with a Q&A right absolutely and and we have some questions that have come in Marcy was kind enough to put this slide together add some humor Twitter’s t shirts for you right I said yesterday that I felt like my head had been shrunk by one of those by which dr.voodoo or something along those lines but this is it’s a it’s not bad we have a handful of questions that have come in the first one I want to throw out comes from Dave and Dave ass how much time does it take to effectively manage a job search twitter presence I think that’s a great question I think job seekers should plan to invest about 15 minutes a day on Twitter and that would include time to read your tweets respond to tweets and create and publish tweets and using Twitter tools like Tweet. Deck or Hoot. Suite can really help save you time and i’m not sure if you’ve seen the folks in this call kevin recently published a video on its topic on his website specifically on how to use Hoot. Suite I’m a huge Hoot.
Suite fan is it really saves me time and helps organize my Twitter activity so any of you that are thinking of really actively participating on twitter check out Hoot.Suite so again 15 minutes of days but what I think you should plan on yeah and that’s a hoot suite as well I i well clearly i use it because i advocated for the for the the boot camp in any of the training but one of the great things about it it it in tweetdeck that Marcy we’re talking about our I don’t know if I call it an aggregator but but it’s it’s a it’s a desktop tool to be able to put everything in one place all the search functionalities that you can use creating lists but one of the great things that Hoot. Suite uses and for those of you who may have gone through one of the boot camps you know mid to late 2009 so let me switch from using tweetdeck to going to Hoot. Suite because Hoot. Suite number one has the analytic capability built into it but more importantly number two what it does is it allows you to be able to plan out your tweets so you’re not a slave to to the tool itself and just sitting there tweeting all day long which it definitely is not not very productive or it’s extremely counterproductive so we had a couple of questions about about hashtags and these come from both Bob and Graham and I’ll kind of roll them in together one is there a list of known hashtags and then two in your in looking at no time marketing Graham noted they didn’t see a lot of hashtags on there and what does that mean could you talk for a minute about hashtags and kind of where to go to find those and then what advantages are using them sure there are a number of career blogs out there that have published top hashtags for job search so if you google literally hashtags for job search you’ll front you’ll come up with some blog posts about that same thing hashtags are marketing hashtags for sales so I would recommend googling it um for job search in particular I think there’s a list on job hunt org or Josh artwork which we talked about earlier so again I would go to but google it and go to websites at hashtags and in terms of hashtags i can i can speak my own experience about what I do or don’t include them and it usually depends on the length of my Twitter content sometimes why I’m tweeting I take up the whole hundred forty characters so there’s just no room to put a hashtag in there and sometimes it just looks really crowded when you got hash tags so I tend to use them like signed up for tweets because there’s this wrong to do that so I melissa’s account I think I’ve seen she uses them occasionally when she has space to actually include it in her her tweets great the the next question is from Paul and he asks should use your full name as your Twitter identifier or username this is my opinion is that you should use your full first and last name especially a finger earring job search mode because that’s going to help you come up in the Google search results we talked or we showed you our Houston earlier so he used his literally his first and last name as his twitter username and the result was it was number four in Google Google results so if your goal is to be found on google and search engines and i would definitely recommend using your first and last name i totally agree totally agree and there are actually two interviews that i did last year with two women who found their jobs using twitter and I’ve been racking my brain to remember her first name but her username on on twitter is Fisher 510 and that’s one of the things she said that she created this initially started the job search and then when she was actually meeting people in person they were saying oh you’re Fisher 510 it’s bye bye or real types that you know best laid plans I’d go back and I would have I would have changed that here’s a good question that comes in from hope what is your opinion on having a blog that’s a mix of personal and industry related should you list it as one Twitter and then another one so what she’s talking about is if you have if you have a blog that is combining both personal and business should you be tweeting it through two different avenues I’m going to go back to the blog from it okay I do a lot of blogging myself I definitely do not recommend combining personal and business in one blog because you’re trying to create you’re trying to create a following that ties to a specific content area you know so in your job search it might be tied to blogging about sales marketing IT and I think when you add the personal stuff in there it it loses some of the its focus so i guess i wouldn’t recommend combining up and then then you wouldn’t have that problem with tweeting i I decided you know I I think that showing like you were talking about before having showing a little bit of your personality in there is great and one of the ways you could do that is you you could link to your personal blog you can make reference to it in your professional one but going back to the example you use with with art and his and his profile and what he’s going after specifically really trying to go after green jobs renewable resource and the great thing about the Internet is if you decided that you really want to focus in on something pinpoint it’s the best tool by which to do that you can find people who share your specific interest there may not be a lot of them but there have not been any tools let me take this back it wasn’t cost effective 5 10 years ago to do something that targeted here are these free tools to be able to hone in on that so you know I’m probably everybody on here has heard me say I believe that out of quantity comes quality that you’re getting your message out to as many people as possible with the hopes of then owning in on those individuals who who are that pinpoint audience that you want and speaking to and then focusing your efforts there and and that’s where when you try to do try to do a almost too much in one spot divided up and and have it have a couple of different profiles that that’s that’s a fantastic thing that the Twitter will allow you to do I wanted to share a quick story Kevin I had a friend of mine who was a job seeker and she had set up a blog that was about her job search and she would use it kind of vent and tell stories and she thought that it was anonymous because it wasn’t under her name but we did test and be googled her name.