Discusses the importance of social media to employers and job seekers.
>> Nicole Corre: Hi.Welcome to our presentationon using social media
for the job search. Whether you’re new to the job
market or new to social media,this presentation will
hopefully help you out. My name’s Nicole Corre.
I’m from the Heldrich Center
for Workforce Developmentat Rutgers University.>> Robb Sewell: And my
name is Robb Sewell. I am the Senior Writer/Editor
from the Heldrich Centerfor Workforce Development and
also the co author of a seriesof issue briefs on using
social media for job search. So first and foremost,
it’s important to knowthat today employers are
increasingly using social mediato find workers.
Just take a look
at these numbers.According to surveys from Select
Minds and Job. Vite, between 72and 80% of employers are using
social media to find workers. Additionally, 64% have
successfully hiredas a result of social media.
So how are they using
social media?First, they’re using
it to get suggestions,to get recommendations
from their networksabout potential employees
that meet their job needs,that meet their job
requirements.They’re also, instead of posting
job openings on job boardsand through newspapers, they’re
posting their opportunitieson Linked. In and Twitter. They’re also turning to
social media to searchfor possible job matches.
They’re searching through
Linked.In’s profiles to seeabout potential workers
that meet their needs. They’re also using social
media to screen workers,to see if they have the
necessary skills, abilities,and educational requirementsthat are needed for
that position. Finally, employers are
turning to social mediato uncover digital dirt about
their potential employees.
You’ve all heard the
expression “What happensin Vegas, stays in Vegas.”Well, the same is
true of the Internet. What happens on the Internet,
stays on the Internet. So employers are
turning to social mediato uncover possibly
damaging informationabout their job candidates.
They’re looking for posts
that they may have postedon message boards,
rants and raves,potentially inappropriate
photographsthat could be detrimental
to, to them.On your screen right now is
a URL for a webinar on an archive of a webinar that the
Heldrich Center did last yearabout how you, as a
potential job candidate,can go about cleaning
up your digital dirt. I highly recommend you check it
out and put into practice someof the things that are
recommended on the webinar. With so many employers
turning to social mediato find employees,
it’s really important,it’s wise for the job seeker
to turn to social mediafor their own job search.
The rest of our presentation is
going to focus on this topic,this subject and we’re really
going to explore how you,as a job seeker, can turnto social media for
your job search.>> Nicole Corre: All right. So let’s talk about
Linked. In for a few minutes.
Linked.In is a huge,
vast network. It has 150 million members,
75 million of those arein the United States alone. This is basically the social
network for employment.
So you should join it.It’s free for most people. You can get a slightly
beefed up versionof the program for a small fee. But whether you’re currently
employed or looking for work,it’s definitely important
just to joinand at least start
a free profileand start becoming
familiar with it.
You can put in your experience,
your education, your skills,projects you’ve worked
on, as well as a photo.It’s always good to have a
photo because it actually shows,you know, your face so
people recognize youwhen you request them to
connect with you on Linked. Inand also it just shows you’re a
real person and not, you know,maybe a spambot or something. So definitely work on getting
your resume on Linked.
In,building up your experience,
and your profile there.You can connect with so
many people on Linked. In. For younger, you know, newer
members to the workforce,you may not have a vast
network of former colleaguesbut you do have a lot of
friends, you have friendsthat you serve possibly in clubs
with or on student council with.
You have professors
and possibly bossesor colleagues from
your internship.So definitely be sure to
connect with those people. And for those of you who have
been in the labor market,it’s always good to
connect with peoplethat you remember
from your past. You never really know where
those connections can bring you.
Don’t focus solely on
those you know as well.You might use this as an
opportunity to connectwith people through your
friends that work at companiesthat you might want
to consider, you know,searching for employment at. So it would be great if
you could just, you know,ask a mutual connection to
introduce you and connectwith some people that you don’t
know yet and branch out becausethat is, again, what social
networking really is all about. Join Linked.
In groups.This is one of my personal
favorites because this iswhere you can join
groups in industriesthat you might not
know too much aboutbut you think sound interesting. Or you can join groups
in an areathat you are a total expert in. You can jump in on
conversations, have discussionswith people, and
establish new connectionsthat way and new friendships.
And who knows, this may actually
lead to a, a new opportunityfor you, a new job, and
you might, you know,show off your expertise and
someone might, you know,see your talent and
want to hire you.So I think this is
a great way not onlyto increase your
current job prospectsbut also just increase your
knowledge, connect with others,and learn more in your field. These job groups are really
great for people to connectacross an industry that
normally might not meet. And be sure to join the
conversations and chimein when you feel like you
have something to add because,you know, you’ll never
really get yourself out thereand get the full
potential of these groupsif you’re not participating.
Show and tell.You probably remember this
from your grammar school daysbut it applies as
an adult as well. Linked. In is a great place
to show and tell allabout your expertise,
whether it’s in job groupsor discussions or whether it’s
in, you know, your profileand highlighting products you
worked on or uploading thingsinto a dropbox profile
on your Linked.
In pageto showcase work
you’ve done in the past.It’s just important to remember
that you don’t want people justto read about your
accomplishments and self promotebut you want to show
what you’ve done. Give and receive. Write recommendations
for others and ask othersto write recommendations
This could, of course, be,
you know, your former bossor a former colleague
that you worked close withor a business partner.Or it could be someone
you servedon the student council with. You know, whatever experience
is relevant to your lifeand your place in the job
market, you want to thinkabout who will speak well for
you and who reflects good,you know, on you and
your social network. And lastly, of course,
this whole presentation’sabout searching for jobs.
So there’s a lot of ways to
look for jobs on Linked.In. You can find jobs in companies
by following companieswho are interested on Linked. In
so when they post jobs,you find out about it.
You can actually just enter
keywords and search for jobsin Linked.In’s search
functionality. There’s a job insider
toolbar that you can useto find job listings at
Monster or, you know,find people in your network
that work at companiesthat you might be
looking for a job at. And there’s also a
career explorer function.
This is great for college
students, looking for to map out a career path or to
find people that work in careersthat they’re interested in.Again, on Linked. In, you
can follow employersand follow companies to
get job opening informationand also just to figure out kind
of what jobs they have availableand how you might fit
into that company. .