Social Media Jobs

Discusses the importance of social media to employers and job seekers.

>> Nicole Corre: Hi.Welcome to our presentationon using social media

for the job search. Whether you’re new to the job

market or new to social media,this presentation will

hopefully help you out. My name’s Nicole Corre.

I’m from the Heldrich Center

for Workforce Developmentat Rutgers University.>> Robb Sewell: And my

name is Robb Sewell. I am the Senior Writer/Editor

from the Heldrich Centerfor Workforce Development and

also the co author of a seriesof issue briefs on using

social media for job search. So first and foremost,

it’s important to knowthat today employers are

increasingly using social mediato find workers.

Just take a look

at these numbers.According to surveys from Select

Minds and Job. Vite, between 72and 80% of employers are using

social media to find workers. Additionally, 64% have

successfully hiredas a result of social media.

So how are they using

social media?First, they’re using

it to get suggestions,to get recommendations

from their networksabout potential employees

that meet their job needs,that meet their job

requirements.They’re also, instead of posting

job openings on job boardsand through newspapers, they’re

posting their opportunitieson Linked. In and Twitter. They’re also turning to

social media to searchfor possible job matches.

They’re searching through

Linked.In’s profiles to seeabout potential workers

that meet their needs. They’re also using social

media to screen workers,to see if they have the

necessary skills, abilities,and educational requirementsthat are needed for

that position. Finally, employers are

turning to social mediato uncover digital dirt about

their potential employees.

You’ve all heard the

expression “What happensin Vegas, stays in Vegas.”Well, the same is

true of the Internet. What happens on the Internet,

stays on the Internet. So employers are

turning to social mediato uncover possibly

damaging informationabout their job candidates.

They’re looking for posts

that they may have postedon message boards,

rants and raves,potentially inappropriate

photographsthat could be detrimental

to, to them.On your screen right now is

a URL for a webinar on an archive of a webinar that the

Heldrich Center did last yearabout how you, as a

potential job candidate,can go about cleaning

up your digital dirt. I highly recommend you check it

out and put into practice someof the things that are

recommended on the webinar. With so many employers

turning to social mediato find employees,

it’s really important,it’s wise for the job seeker

to turn to social mediafor their own job search.

The rest of our presentation is

going to focus on this topic,this subject and we’re really

going to explore how you,as a job seeker, can turnto social media for

your job search.>> Nicole Corre: All right. So let’s talk about

Linked. In for a few minutes.

Linked.In is a huge,

vast network. It has 150 million members,

75 million of those arein the United States alone. This is basically the social

network for employment.

So you should join it.It’s free for most people. You can get a slightly

beefed up versionof the program for a small fee. But whether you’re currently

employed or looking for work,it’s definitely important

just to joinand at least start

a free profileand start becoming

familiar with it.

You can put in your experience,

your education, your skills,projects you’ve worked

on, as well as a photo.It’s always good to have a

photo because it actually shows,you know, your face so

people recognize youwhen you request them to

connect with you on Linked. Inand also it just shows you’re a

real person and not, you know,maybe a spambot or something. So definitely work on getting

your resume on Linked.

In,building up your experience,

and your profile there.You can connect with so

many people on Linked. In. For younger, you know, newer

members to the workforce,you may not have a vast

network of former colleaguesbut you do have a lot of

friends, you have friendsthat you serve possibly in clubs

with or on student council with.

You have professors

and possibly bossesor colleagues from

your internship.So definitely be sure to

connect with those people. And for those of you who have

been in the labor market,it’s always good to

connect with peoplethat you remember

from your past. You never really know where

those connections can bring you.

Don’t focus solely on

those you know as well.You might use this as an

opportunity to connectwith people through your

friends that work at companiesthat you might want

to consider, you know,searching for employment at. So it would be great if

you could just, you know,ask a mutual connection to

introduce you and connectwith some people that you don’t

know yet and branch out becausethat is, again, what social

networking really is all about. Join Linked.

In groups.This is one of my personal

favorites because this iswhere you can join

groups in industriesthat you might not

know too much aboutbut you think sound interesting. Or you can join groups

in an areathat you are a total expert in. You can jump in on

conversations, have discussionswith people, and

establish new connectionsthat way and new friendships.

And who knows, this may actually

lead to a, a new opportunityfor you, a new job, and

you might, you know,show off your expertise and

someone might, you know,see your talent and

want to hire you.So I think this is

a great way not onlyto increase your

current job prospectsbut also just increase your

knowledge, connect with others,and learn more in your field. These job groups are really

great for people to connectacross an industry that

normally might not meet. And be sure to join the

conversations and chimein when you feel like you

have something to add because,you know, you’ll never

really get yourself out thereand get the full

potential of these groupsif you’re not participating.

Show and tell.You probably remember this

from your grammar school daysbut it applies as

an adult as well. Linked. In is a great place

to show and tell allabout your expertise,

whether it’s in job groupsor discussions or whether it’s

in, you know, your profileand highlighting products you

worked on or uploading thingsinto a dropbox profile

on your Linked.

In pageto showcase work

you’ve done in the past.It’s just important to remember

that you don’t want people justto read about your

accomplishments and self promotebut you want to show

what you’ve done. Give and receive. Write recommendations

for others and ask othersto write recommendations

for you.

This could, of course, be,

you know, your former bossor a former colleague

that you worked close withor a business partner.Or it could be someone

you servedon the student council with. You know, whatever experience

is relevant to your lifeand your place in the job

market, you want to thinkabout who will speak well for

you and who reflects good,you know, on you and

your social network. And lastly, of course,

this whole presentation’sabout searching for jobs.

So there’s a lot of ways to

look for jobs on Linked.In. You can find jobs in companies

by following companieswho are interested on Linked. In

so when they post jobs,you find out about it.

You can actually just enter

keywords and search for jobsin Linked.In’s search

functionality. There’s a job insider

toolbar that you can useto find job listings at

Monster or, you know,find people in your network

that work at companiesthat you might be

looking for a job at. And there’s also a

career explorer function.

This is great for college

students, looking for to map out a career path or to

find people that work in careersthat they’re interested in.Again, on Linked. In, you

can follow employersand follow companies to

get job opening informationand also just to figure out kind

of what jobs they have availableand how you might fit

into that company. .